Online Advertising will have to Get Creative to Take Advantage of World Cup 2014

Online Advertising has been known to take a spurt of activities during popular international events. Thus, a few may have been waiting for the Internet to be loaded with Online Ads as the world waits for World Cup 2014 to begin in Brazil. However, as we can see from the image below, a search on Google with the keyword “World Cup 2014” yields no ads in the SERP(Search Engine Result Page).

This is because FIFA (Fédération Internationale de Football Association) has trademark over terms like “World Cup”, “FIFA”, and “Brazil 2014”. What it means for the Online Advertisers is that, they cannot use the above terms for Advertising their products or services online. Though this is an abundantly helpful situation for the users (as most of them will type in the above keywords to search for information on the World Cup), this appears like a major opportunity lost by the Online Platform.

However, the Online Advertisers can and will use creativity to work around the copyright. An example of this can be seen in the Bing SERP, where such an ad appears for the mentioned keyword.

As can be seen above, the first ad seems like an ad to visit Brazil. It does not use “Brazil 2014” as it is prohibited but instead works with “Visit Brazil This Year”. This disguised ad uses the opportunity of the world cup to increase sale of tours during the period.

Also, the official partners of the world cup may be allowed to use the protected keywords to market their wares. This is evident from the Yahoo SERP, where Adidas advertises its world cup gear.

Since the honor of being the official partner, of the biggest football event, can belong to only a few, the rest will have to fall back on creativity to use Online Advertising to make use of the event. It will be interesting to see how many such ads emerge which can successfully work around the limitations.

PPC Banner Ads Have the Potential to Become the Face of Online Ads

PPC (Pay per Click) Banner Ads are the most non-interruption ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.

The most important advantage which PPC Advertising have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in Delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPCs that make use of images, a detailed work from the graphic designing team is not required.

Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet. 

Online Advertising – Prompt Services & Accurate Analysis

Online Advertising has become the most preferred means of advertising. The Online Advertising Agencies are overshadowing most of the providers of other forms of advertising due to numerous advantages of Online Advertising that have been discussed at length. Two of the lesser discussed benefits are its promptness in implementation and accurate analysis. This blog discusses these two unique characteristics of Online Advertising at length.

Prompt Service

Imagine any other form of advertising. Even if we leave the time taken for the completion of the deal out of consideration, there is still the time required for the ads to be published. Hoardings and displays take time to be installed while print ads need the time for the newspaper or magazine to be delivered and actually opened to the relevant page. Online Ads on the other hand enjoy absolute supremacy with regards to the time taken by them to start doing their job. They are active and live the moment they are published online. They are also available 24/7 and are very efficient in targeting only the appropriate users. Therefore chances of missing any opportunity are at the minimum in case of Online Advertising.

Accurate Analysis

The importance of analyzing the performance of an ad is a realization made possible by Online Advertising. Prior to Online Ads, working out how an ad is actually performing on ground was almost an impossible task. Though it is true that reviews of the audiences could be collected through surveys, they required cumbersome efforts. Even at the end of those efforts, there was no guarantee that the reports did not suffer from brassiness, favoritism, and other flaws. Online Advertising brought a sweeping change to the way such analyses were made. Tracking the performance of an Online Ad does not require any additional effort. A simple installation of relevant software is enough for a continuous inflow of information on the performance of the Online Ad. Most of the publishers provide these details which are then used by the Online Advertising Agencies to evaluate the ads and make the necessary changes and modifications.

The vast landscape of Online Advertising is a never ending opportunity for the advertising world. Implementation of newer technologies and techniques bring additional benefits for the advertisers who take the online way. They are these advantages that keep Online Advertising ahead in their preference list.

Online Advertising is Advertising Personalized

Online Advertising has put the personalization factor into Advertising. The print media and the TV ads brought Advertising into the homes but the true personalization has been done by Online Advertising. The access of internet from personal devices like laptops and hand phones created the opportunity of highly personalized Online Ads. Online Advertising rose to the occasion and came up with emails, ad copies, images, and videos which were suited to the interests of the user. The user’s online behavior is professionally analyzed and based on his online profile created out of the analysis, customized ads are made.

You shall be highly surprised at the differences in the Online Ads, even in the same campaign, depending on the demography. Online Advertising Agencies understand that no matter how attractive an ad is, it will perform only when connects with the user. Online Advertisements are in the best position to analyze what would create the connection and also have the requisite technology to be created in that manner. Viral Online Ad Videos that have moved masses to tears, ad copies championing friendship, etc., being circulated in the internet, and many more are examples of personalization.

Online Advertising has become such a voluminous affair that the user gets interested only to the ads that are personalized according to his interests. Online Advertising, like all successful advertising mediums, bowed to the desires of the users and is now advertising personalized.