Online Advertising India is Now Synonymous with Mobile Advertising

Online Advertising India is shifting to the mobile platform at a very fast rate. India, having become one of the busiest hubs for mobile devices like smartphones and tablets, Online Advertising can no longer overlook the fact that there is a good chance that the ads will be viewed on one of the above mobile devices. Thus, it is very important that Online Advertising, while conceptualizing the ad, takes the mobile factor into account too.

Being online has hugely taken a different angle in the presence of internet enabled mobile devices. With them, an individual is online throughout the day. In order to understand how this impacts the industry of Online Advertising, let’s take the example of one of the techniques of the medium, email advertising. Shooting off emails to the target groups used to be an act which could be done at any time of the day. This was because irrespective of when they were sent, they would be read only when user sat at a desktop and logged in to his mail account. However, with the mobile devices now being capable of reading emails, the user usually does so as soon as they are sent. Images, contained in the email, also have to be optimized for the smaller mobile devices.

As seen from the above example, Online Advertising cannot function independent from mobile advertising any more. When the high numbers of smartphone users in India are considered, the situation is especially crucial for Online Advertising India. In such a scenario, it is best to associate with an Online Advertising Agency in India which can provide solutions keeping the mobile factor in mind.

Online Advertising will have to Get Creative to Take Advantage of World Cup 2014

Online Advertising has been known to take a spurt of activities during popular international events. Thus, a few may have been waiting for the Internet to be loaded with Online Ads as the world waits for World Cup 2014 to begin in Brazil. However, as we can see from the image below, a search on Google with the keyword “World Cup 2014” yields no ads in the SERP(Search Engine Result Page).

This is because FIFA (Fédération Internationale de Football Association) has trademark over terms like “World Cup”, “FIFA”, and “Brazil 2014”. What it means for the Online Advertisers is that, they cannot use the above terms for Advertising their products or services online. Though this is an abundantly helpful situation for the users (as most of them will type in the above keywords to search for information on the World Cup), this appears like a major opportunity lost by the Online Platform.

However, the Online Advertisers can and will use creativity to work around the copyright. An example of this can be seen in the Bing SERP, where such an ad appears for the mentioned keyword.

As can be seen above, the first ad seems like an ad to visit Brazil. It does not use “Brazil 2014” as it is prohibited but instead works with “Visit Brazil This Year”. This disguised ad uses the opportunity of the world cup to increase sale of tours during the period.

Also, the official partners of the world cup may be allowed to use the protected keywords to market their wares. This is evident from the Yahoo SERP, where Adidas advertises its world cup gear.

Since the honor of being the official partner, of the biggest football event, can belong to only a few, the rest will have to fall back on creativity to use Online Advertising to make use of the event. It will be interesting to see how many such ads emerge which can successfully work around the limitations.