Online Advertising India is shifting to the mobile platform at
a very fast rate. India, having become one of the busiest hubs for mobile
devices like smartphones and tablets, Online Advertising can no
longer overlook the fact that there is a good chance that the ads will be
viewed on one of the above mobile devices. Thus, it is very important that Online
Advertising, while conceptualizing the ad, takes the mobile factor into account
too.
Being online has hugely taken a different angle in the presence
of internet enabled mobile devices. With them, an individual is online throughout
the day. In order to understand how this impacts the industry of Online
Advertising, let’s take the example of one of the techniques of the medium,
email advertising. Shooting off emails to the target groups used to be an act
which could be done at any time of the day. This was because irrespective of
when they were sent, they would be read only when user sat at a desktop and logged
in to his mail account. However, with the mobile devices now being capable of reading
emails, the user usually does so as soon as they are sent. Images, contained in
the email, also have to be optimized for the smaller mobile devices.
As seen from the above example, Online Advertising cannot function
independent from mobile advertising any more. When the high numbers of
smartphone users in India are considered, the situation is especially crucial
for Online Advertising India. In such a scenario, it is best to associate with an
Online Advertising Agency in India which can provide solutions keeping the mobile factor in mind.
No comments:
Post a Comment