Online Advertising will have to Get Creative to Take Advantage of World Cup 2014

Online Advertising has been known to take a spurt of activities during popular international events. Thus, a few may have been waiting for the Internet to be loaded with Online Ads as the world waits for World Cup 2014 to begin in Brazil. However, as we can see from the image below, a search on Google with the keyword “World Cup 2014” yields no ads in the SERP(Search Engine Result Page).

This is because FIFA (Fédération Internationale de Football Association) has trademark over terms like “World Cup”, “FIFA”, and “Brazil 2014”. What it means for the Online Advertisers is that, they cannot use the above terms for Advertising their products or services online. Though this is an abundantly helpful situation for the users (as most of them will type in the above keywords to search for information on the World Cup), this appears like a major opportunity lost by the Online Platform.

However, the Online Advertisers can and will use creativity to work around the copyright. An example of this can be seen in the Bing SERP, where such an ad appears for the mentioned keyword.

As can be seen above, the first ad seems like an ad to visit Brazil. It does not use “Brazil 2014” as it is prohibited but instead works with “Visit Brazil This Year”. This disguised ad uses the opportunity of the world cup to increase sale of tours during the period.

Also, the official partners of the world cup may be allowed to use the protected keywords to market their wares. This is evident from the Yahoo SERP, where Adidas advertises its world cup gear.

Since the honor of being the official partner, of the biggest football event, can belong to only a few, the rest will have to fall back on creativity to use Online Advertising to make use of the event. It will be interesting to see how many such ads emerge which can successfully work around the limitations.

Key Advantages and Disadvantages of Online Advertising

Online Advertising is the best choice for brands looking for long-term, performance-oriented campaigns with high penetration. In fact, the term “high penetration” is an understatement as an Online Advertising Campaign operates on a global scale. However, just like any other media, Online Advertising also suffers from a few disadvantages. A good Online Advertising Agency understands both the advantages and disadvantages of the medium in order to create campaigns that set new heights in performance.

Advantages

Some of the unique advantages of Online Advertising have been discussed below.

Highest Penetration

There is no media that can compete with Online Advertising on the levels of penetration. An Online Ad posted anywhere in the world can be viewed from anywhere in the world. Thus, an Online Advertising Campaign essentially has a worldwide audience. The medium also offers ample opportunities for posting campaigns specially designed for the areas where they would be implemented. A properly implemented campaign on the internet can do wonders for your visibility.

Promptness

Online Advertising incites prompt action without the ad copy saying so. An Online Ad is clicked immediately if it is exciting enough. Thus, the response is generated on an immediate basis. Business houses all around the world will always have eloquent presentations on the importance of promptness.

Better reproductions of the creative visualizations are possible with Online Advertising. Thus, the overall impacts of the ads are much higher.

Maintenance Convenience

Advertisers and publishers are well accustomed to the toil that the maintenance of ads demands. Online Advertising provides options of setting alerts on the basis of time period and events and does away with the requirement of manual inspections. Next is its ability to produce fast and accurate analyses. These data are crucial in terms of making the urgent changes even while the Online Advertising Campaign is running and improving on the ads later at the stage of conceptualization itself.

Disadvantages

Even though Online Advertising presents increased efficiency, it also suffers from a few disadvantages.

Banner Blindness

One of the major disadvantages of Online Advertising is that it has been used to such extents that the users have developed a blind eye to most Online Ads. The Top Online Advertising Agencies across the world rely on innovative approaches to tackle this blindness.

Intrusive

Web Banners, if not placed systematically, can be intrusive and distracting elements for the internet users. There have been some horrible instances of agencies flooding sites with so many banners that it became virtually impossible for the user to work on them. Online Advertising Agencies need to understand that optimization rather than maximization is the name of the game here.

Developing the inherent advantages of the Online Medium and utilizing it in manners that the associated disadvantages do not act as hindrances are some of the important traits of a successful Online Advertising Agency.

Benefits of Advertising your Brand through an Online Advertising Agency

Internet advertising otherwise known as online advertising media has become a chosen means of communicating any brand message to customers. An online presence has become a common criterion amongst all the brand owners. Following are some benefits of internet advertising your brand through an Online Advertising Agency. Take a look-

Global appeal

By launching a promotion campaign of your brand through an Internet Advertising Agency, anyone can access the brand message from anywhere. Whether it is a banner ad or a PPC Ad, you are targeting a global audience through your online campaign. Those who find the brand message relevant may consider of finding out more details about the brand by simply clicking on the ad display (that will land up on the webpage of the brand). Besides a brand, a business organization can also have its presence on the web world so that people can find out its details and services. Whether it is a B2B or B2C campaign, an online advertising campaign is the right means of generating awareness amongst target groups and to attract the attention of prospective clients or customers about the brand or service.

Fast growing medium

Online media is a fast growing medium of communication. An online advertising agency (Internet Advertising Agency) plays a major role while communicating the brand message to customers through digital media. The online agency plans, implements and services a particular promotion campaign of a product which is accessible for audiences. Also a two way means of communication, launching your Brand Promotion campaign through an online agency benefits you by providing customers an option to contact you through an email or phone call. Customers who are really interested in your brand may drop an email or give you a call through the number you provided on your site. However, ensure that you have provided authentic email IDs or phone numbers so that you do not miss any prospective customer or client.