PPC (Pay per Click) Banner Ads
are the most non-interruption ways of advertising in the online medium. They
appear only when the user has made a specific search for the relevant products
or services. In other words PPCs are ads that the user has specifically
searched on his own. The growing popularity of the PPCs puts them in a strong
position with regards to the opportunity to become the face of all Advertising on
the internet.
The
most important advantage which PPC Advertising have,
over the other methods, is that the consumers reach them on their own accord. It
is they who are in need and this puts a lot of power in the PPCs while they try
to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine
Result Pages) are so accurate that they do not even need the aid of displays or
other spectacular graphics to attract. A simple short copy, focusing on the USP
(like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The
high percentages of conversions are also due to the fact that the PPCs are
often direct in leading a user straight to the sales page. This can be done
because it is assured that a user typing something like “buy shoes in Delhi” is
definitely in need of the item. Thus, PPCs can skip the intermediate steps of
pitching for the product or service. Even in the case of Social Media PPCs that
make use of images, a detailed work from the graphic designing team is not
required.
