What to Choose Between PPCs and Web Banners

Pay Per Click (PPC) Ads and Web Banners are the two of the foremost methods of advertising online. Pundits on each of them do not tire of trumpeting their importance. This often leads to situations where the advertiser becomes confused on which one to use to promote their brand. We have tried here to make an objective analysis of PPCs and Web Banners to clarify which one of them is more appropriate at which stages of promotion of your brand.

Product Launch

It has been found that, due to functional characteristics, Web Banners are better suited than PPCs during the launch of a new product. Though it is true that PPCs work out cheaper than Web Banners, it would not make much sense to wait for users to click on a product about which little is known. Web Banners have the ability to provide more information than PPCs and hence act as a better vehicle for creating awareness. They also stay on longer as the average time spent by a user at a web page he has searched for is more than the time he spends on the Search Engine Results Page (SERP).

Boosting Sales

After the name of the product has been etched on the minds of the users through Banner Ads, it is now time to boost the sales. PPCs, with their directness, are more capable of increasing sales than Banner Ads. PPCs, when clicked on, lead straight to the point of sales or the sales inquiry point. They should be used at this point of promotion to increase the returns.

Long Term Sales

Once the brand name has been established, advertisers can use both PPCs and Web Banners to initiate a long term promotional campaign. Since the users would have become well aware of the brand by this time, both the PPCs and Web Banners will function at their optimized levels.

Much of the distaste towards either one of them arises due to inappropriate application of the two. Top Banner Advertising Agencies would guide you on the appropriate time to invest in one or both of them. Both this calculation of the appropriate time and the placement of the ads are vital components of complete Online Advertising Solutions.

Steps for Small Businesses to Reap the Benefits of Online Advertising

Online Advertising being absolutely necessary for small businesses is not a new theory. There have been plenty of deliberations on how an online presence is a must for small advertisers. However, it has been observed that even though small businesses do invest in Online Advertising Campaigns, they are also quick to pull out. So, what goes wrong? Is the necessity of Online Advertising for small businesses over hyped or aren’t the campaigns implemented properly. Most of the small businesses that pulled out of or stopped investing in Online Advertising Campaigns mentioned that the results were not visible. Even when the brands did come up in the searches, it did not convert into an increase in sales. In this write up, we put down the sequence of steps in which small businesses should be Advertised Online so that the online visibility converts into sales and the results can be seen.

Work on Creating Awareness with Visibility

Experts of the PPC (Per per Click), in the enthusiasm of promoting their services, have been eloquent about the advantages of PPC over the other models of Online Advertising Services. Thus, small businesses often start with PPC. The problem occurs when competitors with a higher brand value appear along with them in the searches and simply outweigh them in impact. Suppose a user searches for shoes and the search engine throws results containing both bigger brands and smaller businesses. There is a higher likelihood that the user will click on the brand he has seen before. Thus, it is a good idea to invest in Online Banner Advertising first and then go for PPC. Promoting the website of your small business through SEO Services and SMO Services also helps establish the brand name of the small business.

Advertise Locally

Small Businesses derive their maximum sales locally. It is thus very important to target the Online Ads at the local users. It is also important to get your small business listed in Google Maps as there has been a significant increase in users searching for restaurants, shops, etc. via the internet. Local Online Ads effectively guide the nearest consumers to your business.

Widen Your Target Area

Once the brand name has been established and local consumers established, it is time to widen the target area. This can be done with Email Marketing and PPC. PPC provides a lengthier presence on the internet and is also more cost effective.

Using the various forms of Online Advertising in their correct sequence is vital for a small business to reap the benefits of Online Marketing. Top Online Advertising Agencies in India like Tdi-Mad Advertising provide strategic support and solutions for the specific needs of Small Business Online Advertising.