Pay Per Click (PPC) Ads and Web Banners are the two of the foremost methods of
advertising online. Pundits on each of them do not tire of trumpeting their importance.
This often leads to situations where the advertiser becomes confused on which
one to use to promote their brand. We have tried here to make an objective
analysis of PPCs and Web Banners to clarify which one of them is more appropriate
at which stages of promotion of your brand.
Product Launch
It
has been found that, due to functional characteristics, Web Banners are better
suited than PPCs during the launch of a new product. Though it is true that PPCs
work out cheaper than Web Banners, it would not make much sense to wait for users
to click on a product about which little is known. Web Banners have the ability
to provide more information than PPCs and hence act as a better vehicle for
creating awareness. They also stay on longer as the average time spent by a
user at a web page he has searched for is more than the time he spends on the Search Engine Results Page (SERP).
Boosting Sales
After
the name of the product has been etched on the minds of the users through Banner
Ads, it is now time to boost the sales. PPCs, with their directness, are more
capable of increasing sales than Banner Ads. PPCs, when clicked on, lead
straight to the point of sales or the sales inquiry point. They should be used at
this point of promotion to increase the returns.
Long Term Sales
Once
the brand name has been established, advertisers can use both PPCs and Web
Banners to initiate a long term promotional campaign. Since the users would
have become well aware of the brand by this time, both the PPCs and Web Banners
will function at their optimized levels.
Much
of the distaste towards either one of them arises due to inappropriate application
of the two. Top Banner Advertising Agencies would guide you on the appropriate time to
invest in one or both of them. Both this calculation of the appropriate time and
the placement of the ads are vital components of complete Online Advertising Solutions.
