What to Choose Between PPCs and Web Banners

Pay Per Click (PPC) Ads and Web Banners are the two of the foremost methods of advertising online. Pundits on each of them do not tire of trumpeting their importance. This often leads to situations where the advertiser becomes confused on which one to use to promote their brand. We have tried here to make an objective analysis of PPCs and Web Banners to clarify which one of them is more appropriate at which stages of promotion of your brand.

Product Launch

It has been found that, due to functional characteristics, Web Banners are better suited than PPCs during the launch of a new product. Though it is true that PPCs work out cheaper than Web Banners, it would not make much sense to wait for users to click on a product about which little is known. Web Banners have the ability to provide more information than PPCs and hence act as a better vehicle for creating awareness. They also stay on longer as the average time spent by a user at a web page he has searched for is more than the time he spends on the Search Engine Results Page (SERP).

Boosting Sales

After the name of the product has been etched on the minds of the users through Banner Ads, it is now time to boost the sales. PPCs, with their directness, are more capable of increasing sales than Banner Ads. PPCs, when clicked on, lead straight to the point of sales or the sales inquiry point. They should be used at this point of promotion to increase the returns.

Long Term Sales

Once the brand name has been established, advertisers can use both PPCs and Web Banners to initiate a long term promotional campaign. Since the users would have become well aware of the brand by this time, both the PPCs and Web Banners will function at their optimized levels.

Much of the distaste towards either one of them arises due to inappropriate application of the two. Top Banner Advertising Agencies would guide you on the appropriate time to invest in one or both of them. Both this calculation of the appropriate time and the placement of the ads are vital components of complete Online Advertising Solutions.

In Mobile Advertising, “To Entice” or “To Provoke” is the Question

An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefited. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.

How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.

Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.

Reaching All- Mobile and Internet Advertising

Growing market, new brands, varied products, all together has made advertising to be the boss of all. Though advertising is well written in the book of history, but with the expanding industry, it has seen many new dimensions. From print to digital, ads have always made the world look interactive and a counter to sell

  It started ages ago from newspapers and magazines to hoardings and billboards, television and radio to Mobile and Internet Advertising. In the present era of digitization, the well known Hindi quote, “jo dikhta hai wo bikta hai” can be taken to be changed to as “jo internet and mobile pe dikhta hai wo bikta hai”. With the advancements in technology, digital advertising has gained great importance. Getting visibility for your product on mobile and internet sounds to be the need of the hour and also the easiest option for all. As the mobile was a boon to connectivity, advertising over it is a credit. Entering the new gateway was a major achievement for the advertisers. With this endowment, it has become convenient for the sellers to cater the entire world just over a click. SMS campaigns, subscription alerts, e-mailers, social media link shares, and Web banners, etc. are some of the varied options surrounding us every minute, influencing our brains for the diverse products and brands.


 Advertising on mobile and internet is known to be a two way communication media, making it stand a step above the immobile one-way newspapers, radio and TV. This unique feature has increased the immediacy of response making it a salient medium for the advertisers who are eager to count the immediate market response. But, to get a response, required is a catchy design, which is too an easy task with the digitized media. Digitization breaks the barriers to interactive designing giving a freedom to express and stimulate without actually meeting the customers. Light to the pocket, in hand accessibility, enormous impact and quick response, all together has made internet and mobile advertising to reach the aerial heights and be the backbone for the advertisers. Advertising now, remains incomplete until the reaches the new media- the mobile and internet media, making it the smartest tactic to enter the supreme heads.