Local Internet Advertising Counters Showrooming and ROPO

Local Internet Advertising is an effective way to counter the ill effects that Show rooming and ROPO have on online sales. As a beginner’s guide to Show rooming and ROPO, let us first define these two entities that pose a serious threat to the performance of Advertising. Show rooming is the practice where the user visits a retail shop and examines a product there. He then, will not make a purchase but search for the same product online and try to find a lower price in the online shopping sites. This lowers the results of advertising for the product done through the outdoor, print, TV, and radio media. ROPO stands for Research Online Purchase Offline. It is the practice of finding the details of the product on the net and making the actual purchase at the retail stores. Internet Advertising suffers losses due to this prevalent phenomenon. PPCs are the ones that suffer the most.

An excellent way of tackling the menace of Show rooming and ROPO is Local Internet Advertising. Local Internet Advertising involves placing Internet Ads for the retail shops and the products sold. It has of course become mandatory for every business to have an online presence. But in order to counter the effects of Show rooming and ROPO, it is important that the store also has an online sales outlet. Maintaining such sites are however tricky and thus only the Top Internet Advertising Agencies should be consulted for the same. A Local Internet Ad would draw consumers for both the retail store and the online store. Users searching for the product online, but intending to buy offline can be led to the nearby store through Local Internet Advertising. People visiting the stores, but intending to buy online can be led to the online store. Local Internet Advertising is especially important in countries like India where retail shops still have a prominent presence.

Contact the leading Internet Advertising Agency in India, Tdi-Mad Advertising, to find lasting solutions to the problems that Show rooming and ROPO have on your business.