Latest SEO News - Google Admits That Mobile Optimization is a Big Ranking Factor

Google has recently admitted that if your website is optimized for the mobile, it will boast its chances of ranking high. Coming as a respite to all SEO Agencies, this is one of those rare occasions in recent times when there has been a clear guideline. While Google, in its attempts to maintain a high quality in search results, cannot be too revealing in the way the algorithms work, the world of Professional SEO Services is often left in uncertain waters.

Google’s Webmaster Trends Analyst, Gary Illyes, however, said that sites which are mobile friendly will get a “Mobile Friendly” tag while they are listed in the mobile SERP. This will attract more visitors, as users, who are skeptical about zooming or scrolling on their mobiles, will selectively click only on those sites. We already know that high click-through rates, through organic searches, positively affect the ranking of the site. Thus, a mobile friendly site will earn it a tag from Google, which will increase its traffic, and which in turn, will improve its ranking. Mobile optimization is also important as we are looking at a very strong probability that mobiles will soon become the primary way of being online.

As a beginning step, you can Test whether your site is mobile optimized or not. If the result is negative, it is highly advisable to call an SEO Company to learn about the fastest way of optimizing your site for the mobile. SEO requires a dedicated approach and unless you have a good knowledge on the subject and time to stay adrift of the latest updates, hiring a provider of Affordable SEO Services is always the safer bet.

2 Primary Ways of Increasing SEO Performance

SEO (Search Engine Optimization) is a continuous process and one which requires fast changes at regular intervals. However, 2 of the primary ways, which can be considered the foundations of Finest SEO Services, still hold importance. These 2 ways involve targeting the convenience of the 1. User and 2. the Search Engine Bots.

The Best SEO Companies know that targeting the convenience of the user is of far more priority than targeting the bots. A page which is created for the user, aided by links which bring in the relevant users, will bring in large volumes of traffic, thereby improving the rankings of the websites. Though this process is time consuming, it is still a vital step for long term SEO Solutions. A website, which cannot be read easily by a user or cannot provide the solutions to the user’s original inquiry, will soon become a deserted ghost town. Retaining top spots in the SERP for long, just on the basis of the other tactics, without the aid of a healthy number of visitors, is not a feasible task.

The next area, which should get the attention of the SEO, is the On-page SEO. These involve the coding of the website which is read by the search engine bots during crawling. Making sure, that the targeted keywords are captured by the bots, holds significance for a high performance in SEO. A keen observation of the latest happenings in the industry is a must for any SEO Agency looking to provide Top SEO Services to its clients.

Now, since the convenience of the user is also the primary target of the search engines, some may argue that both are one and the same. However, the recent fiasco, in the case of “content in the tabular format” has shown that, both them can be as different as chalk and cheese. Google has recently stated that the content in the tabs, which is not visible by default, may not be considered by the bots. This means that though the tabular format may be more organized for the user, the bots may still leave it untouched. The Top SEO Agencies know how to maintain the balance between the convenience of both the users and the bots.

Panda 4.1 Update is Fresh Opportunity for SEO's in India

The SEO Agencies in India are in a situation of pulling up their sleeves yet again with Google rolling out the Panda 4.1 Update. It is the 27^th Panda Update and is set to increase the opportunity of small and medium sized sites to rank higher. The focus, as in most of the cases, will be on the quality of content in the sites. SEO Companies in India have a special task at hand as there are numerous websites which fall in the small to medium range.

India is one of those areas in the online map, where there are new small and medium businesses entering the world of online branding every day. Panda Update 4.1 will provide these businesses a better chance to compete with their bigger competitors. The focus of the SEO's will be on Content Optimization as the filters are set to screen out poor quality and irrelevant content in a more efficient manner. This new update has been worked out with Google’s new ability to understand the user requirements better. This understanding has been worked out on the basis of user feedback received from webmaster. The roll out of the update has been started and will take about a fortnight more. SEO's need to look at the quality of the content in order to have a positive effect of the update when its roll out is completed.

Google has time and again reiterating the importance of quality content as the recommended way of ranking better. With Panda 4.1 Update, the search engine giant moves a step closer to more effective implementation of the filters.

What Does the Panda 4.0 update mean for SEO?

SEO's spent a restless last week of the month of May, 2014. Even as Google was preparing to launch Panda 4.0, a few of the prominent sites had already begun witnessing huge decline in visibility and traffic. Although this may have been due to the release of spam algorithm version 2.0, the launch of Panda 4.0 continued the loss of visibility for prominent sites.

As Google’s Matt Cuts had previously mentioned about the upcoming changes, this update maybe specific to certain keywords. Google had received complaints regarding a few keywords that particularly attracted spam. Thus, this update was in the pipeline for some time now. Though the exact manner in which the updates resulted in the lowering of visibility is still unclear, Google had declared that about 7.5% of English queries will be impacted by this update. Going by the percentage, Panda 4.0 will have the highest impact among all the Panda updates. Thus, it is time, once again, for SEO Agencies and SEO Professionals to put themselves on hot seats.

Let us start with what we know. It is seen that the Press Release sites have taken the first hits in the largest volumes. Not many are complaining about this as such sites have become infamous for becoming hubs for spam links. What it means, for the SEO's, is they have to now take extra care while posting content to the Press Release sites. It can no longer be “post it anywhere you can”. SEO Professionals will now have to put Press Release sites through careful scrutiny before hitting the post button.

The SEO Agencies should also be ready for more changes as and when more effects emerge. What they should also remember, is that a quality website with quality content is the only characteristic that will remain untouched by these changes. For all the other factors, the game of cat and mouse will continue.