Mobile Advertising Agencies in India are rubbing their hands with glee as they are look at the astonishing growth of the internet subscribers in India. A statement released by TRAI in their latest performance indicator report said, "Total number of Internet subscribers including internet access by mobile device subscribers increased from 164.81 million at the end of March'13 to 198.39 million at the end of June'13, registering a quarterly growth of 20.37%". This rise opens up tremendous opportunities for Mobile Advertising Agencies India. Now, that they have a link to their target groups via mobile internet, strategies require a few changes, the most prominent of which is Localized Mobile Advertising.
Let
us begin with an explanation of what is Localized Mobile Advertising. In simple
terms, when a Mobile Ad of a retail outlet is displayed to the users who are
near it at that moment, it is called Localized Mobile Advertising. Mobile Advertising Agencies in India should understand that, in India, the retail outlets still
enjoy an established supremacy over the online outlets. It is for this retail sector
that the growing target group of mobile internet users brings in next level of
opportunities. It makes far better sense to attract the nearest consumer than
to blink ads at someone who may very well have no plans to be near the outlet
in the near future. Apart from bringing in the small businesses into the
gambit, Localized Mobile Advertising also takes care of the growing blindness
among users for the ads. Suppose you are walking by a clothing line retail
outlet. Beep pops an ad on your mobile announcing the cool new ranges and discounts
that the store has. That would not only grab your attention but be helpful to
both you and the brand.
Keeping
the discussion on the idea of monitoring of a user for another day, this
technology, which makes use of global positioning systems and the internet
services of the mobile network service provider, will play a major role in Mobile Advertising India (It has already
done so in the developed countries). Preparing for this wave of change to hit Mobile
Advertising India is the smartest thing that Mobile Advertising Agencies India
can do.
