What is Behind The Fast Rise of Mobile Advertising?

Mobile Advertising has seen the fastest rise to prominence among all Advertising Media. According to an article in the Business Insider, the Mobile Ad market is set to grow at a five year CAGR (compound annual growth rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media. Among the many unique strengths of the medium, the top drivers of this high growth are mobility and interaction.

Mobility

The 21^st century consumer is an audience on the move. Mobile Advertising is the only medium which facilitates targeting users on the go. Human beings’ association with mobility has been such that the speed of movement can only keep increasing. Mobile Advertising, being the most appropriate media for targeting on the move, can safely be termed as the advertising platform of the future.

Interaction

Mobile Advertising boasts of one thing which cannot be claimed by any other media – real time interaction with the user. This magnificently reduces the duration between the advertising campaign and the sales pitch. The scope for real time interaction creates an ideal environment where a fruitful relationship with the user can be started and maintained. Since Mobile Advertisement is executed on the mobile itself, an interaction is always just a touch away.

Brand visibility on the mobile platform is already a must if optimum growth is desired. It will soon become indispensable even as the mobility factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency to put your brand on the platform which is the future of advertising.

Focusing on Localization is the Key for Mobile Advertising Agencies India

Mobile Advertising Agencies in India are rubbing their hands with glee as they are look at the astonishing growth of the internet subscribers in India. A statement released by TRAI in their latest performance indicator report said, "Total number of Internet subscribers including internet access by mobile device subscribers increased from 164.81 million at the end of March'13 to 198.39 million at the end of June'13, registering a quarterly growth of 20.37%". This rise opens up tremendous opportunities for Mobile Advertising Agencies India. Now, that they have a link to their target groups via mobile internet, strategies require a few changes, the most prominent of which is Localized Mobile Advertising.

Let us begin with an explanation of what is Localized Mobile Advertising. In simple terms, when a Mobile Ad of a retail outlet is displayed to the users who are near it at that moment, it is called Localized Mobile Advertising. Mobile Advertising Agencies in India should understand that, in India, the retail outlets still enjoy an established supremacy over the online outlets. It is for this retail sector that the growing target group of mobile internet users brings in next level of opportunities. It makes far better sense to attract the nearest consumer than to blink ads at someone who may very well have no plans to be near the outlet in the near future. Apart from bringing in the small businesses into the gambit, Localized Mobile Advertising also takes care of the growing blindness among users for the ads. Suppose you are walking by a clothing line retail outlet. Beep pops an ad on your mobile announcing the cool new ranges and discounts that the store has. That would not only grab your attention but be helpful to both you and the brand.

Keeping the discussion on the idea of monitoring of a user for another day, this technology, which makes use of global positioning systems and the internet services of the mobile network service provider, will play a major role in Mobile Advertising India (It has already done so in the developed countries). Preparing for this wave of change to hit Mobile Advertising India is the smartest thing that Mobile Advertising Agencies India can do. 

Get the Most Out Of Mobile Advertising

Mobile Advertising is the latest buzzword in Online Advertising circles. Digital Advertising can no longer be complete without the Advertising Campaigns run on the mobiles. Thus, it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts all over the world have also confirmed that the increase in mobile internet usage does translate into increased online buying via the mobile. According to Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than the desktop ads. As any good advertiser would know, ads work best where the consumers nest!

Thus, the immediate requirement of businesses is to focus their advertising resources into this new media which has opened up avenues hitherto unknown. Considering a few points will go a long way in tapping the new opportunities in the maximum possible manner.

Well Targeted Ads

One of the key areas which have seen a revolutionary change with the introduction of Advertising on Mobiles is market segmentation. It is no longer necessary to rely on the age old methods of surveys in order to determine the segments of the market. Internet Marketing had already started studying the behavior of the users and forming segments based on the frequency of the websites visited. Mobile Advertising increased the accuracy of this segmentation. Since the mobile is a personal device, the analysts can be sure that the calculations being done pertain to a single user. Better market segmentation leads to better targeted ads which in return result in better conversion rates.

Utilize New Techniques    

Advertising on Mobile opened up new techniques of getting in touch with the companies. For example, click to call and voice and key pad interactions were not feasible with desktop ads. Make sure that these techniques are utilized.

Play Smart

Utilize concepts of interstitial ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive Competitions, etc. can also be used to good effects.

Even as some analysts are still apprehensive on the future of this medium, the figures are very reassuring.  Focusing on a few simple areas like the above can go a long way in getting the most out of mobile advertising.