What is Behind The Fast Rise of Mobile Advertising?

Mobile Advertising has seen the fastest rise to prominence among all Advertising Media. According to an article in the Business Insider, the Mobile Ad market is set to grow at a five year CAGR (compound annual growth rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media. Among the many unique strengths of the medium, the top drivers of this high growth are mobility and interaction.

Mobility

The 21^st century consumer is an audience on the move. Mobile Advertising is the only medium which facilitates targeting users on the go. Human beings’ association with mobility has been such that the speed of movement can only keep increasing. Mobile Advertising, being the most appropriate media for targeting on the move, can safely be termed as the advertising platform of the future.

Interaction

Mobile Advertising boasts of one thing which cannot be claimed by any other media – real time interaction with the user. This magnificently reduces the duration between the advertising campaign and the sales pitch. The scope for real time interaction creates an ideal environment where a fruitful relationship with the user can be started and maintained. Since Mobile Advertisement is executed on the mobile itself, an interaction is always just a touch away.

Brand visibility on the mobile platform is already a must if optimum growth is desired. It will soon become indispensable even as the mobility factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency to put your brand on the platform which is the future of advertising.

Mobile Advertising Changing the Face of Advertising

The mobile revolution has gripped the entire world by frenzy. The time spent by the present generation with their mobile phones was inconceivable a few years back. Modern Advertising plunged into this revolution and emerged in the face of Mobile Advertising. Mobile Advertising Agencies are one of the busiest lots, having to deal with constant and fast changes prompted by the advances in technology.

The first step which caused a consequential increase in the scope of Mobile Advertising is the increase in the speed of mobile internet services. Mobile Advertising that was once limited to sms and voice campaigns, soon spread to the forms of Mobile Banner Ads, ushering in tremendous opportunities and possibilities for Mobile Advertising. Mobiles being personal devices, they facilitate incredible levels of interaction. And as the golden rules of ads have been written on interactivity, Mobile Ads were automatically placed to have a much higher impact. The two most influential events which occurred for Mobile Advertising were the start of GPS services and the popularity of mobile apps. With GPS technology being enabled in mobiles, the exact location of the user could be determined. Mobile Ads based on the immediate surroundings of the user were targeted at the user. A Mobile Advertisement of a restaurant sent to a user has a much higher impact when he is near it. Non-interfering Mobile Ads were placed in the mobile apps and they often ranked very high on relevancy.

In the face of the increasing shift of the internet users to mobiles, associating one’s business with a good Mobile Advertising Agency is a good idea. No other advertising medium had been so much dependent on technology as much as Mobile Advertising. Thus, fast changes in the associated technologies necessitate fast changes in the Mobile Advertising Methods.