What is Behind The Fast Rise of Mobile Advertising?

Mobile Advertising has seen the fastest rise to prominence among all Advertising Media. According to an article in the Business Insider, the Mobile Ad market is set to grow at a five year CAGR (compound annual growth rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media. Among the many unique strengths of the medium, the top drivers of this high growth are mobility and interaction.

Mobility

The 21^st century consumer is an audience on the move. Mobile Advertising is the only medium which facilitates targeting users on the go. Human beings’ association with mobility has been such that the speed of movement can only keep increasing. Mobile Advertising, being the most appropriate media for targeting on the move, can safely be termed as the advertising platform of the future.

Interaction

Mobile Advertising boasts of one thing which cannot be claimed by any other media – real time interaction with the user. This magnificently reduces the duration between the advertising campaign and the sales pitch. The scope for real time interaction creates an ideal environment where a fruitful relationship with the user can be started and maintained. Since Mobile Advertisement is executed on the mobile itself, an interaction is always just a touch away.

Brand visibility on the mobile platform is already a must if optimum growth is desired. It will soon become indispensable even as the mobility factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency to put your brand on the platform which is the future of advertising.

Mobile Advertising is Here to Stay!

Are you waiting for the Mobile Advertising trend to be over? - Because it will not! With the popularity that mobile phones have gained among users of all socioeconomic classes, the mobile revolution is here to stay. The size of the devices may go through changes and their efficiency will definitely increase, but no one is going back to the bulky old desktops and landlines any more.

Thus, it would be a great idea to invest in Mobile Advertising and jump on the bandwagon. Advertising on the mobile platform is also a delight for the brands as the control on all the aspects of a Mobile Advertising Campaign is much higher. Target your users at the hours of the day which are the most convenient to them. This plays a vital role in increasing the reading / viewing rate of the ads. Since the users always stay within an arms distance from their mobile, it is possible to target them according to their lifestyle. For example, target groups, which show a higher reading rate in the morning, can be targeted then and so on in the case of the other time slots of the day. Also, the results of the campaign can be analyzed in real time, leading to immediate rectifications and modifications if necessary.

Associate with a reputed Mobile Advertising Agency to hop into the bandwagon of Mobile Promotional Campaigns without further delay. Your target groups are moving with faster speed than ever. Thankfully, the mobiles allow your brands trumpets to reach their ears with equal efficiency.

Advertising, Along with Everything Else Going Mobile in India

The world of Advertising, along with everything else, is going mobile. India has been one of those countries that are incorporating this change with enthusiasm. With technological devices getting smaller and smaller, they are taking the forms of mobile phones, glasses, wrist watches, etc. In short they are getting wearable and can be carried by the user. Since the amounts of time spent at the desktops have considerably reduced due to this, Mobile Advertising is gaining ground as the primary platform of targeting the users.

Though it is true that the desktops are still the leading devices where the users are targeted, mobiles are convincingly gaining grounds. This is especially true for Mobile Advertising in India. The Indian youth is a multitasking user. Since he moves distances that were never even imagined by the previous generation, it is important to target him on the move, a step which can be achieved only with Mobile Advertising. Mobile devices, with their advanced technologies, have also stepped up to the challenge of meeting the requirements of the modern youth in India. They can now effectively fulfill all the requirements of the users. In such a scenario, the distance between the users and the desktops are continuously increasing. Experts have fathomed that the desktop may soon end up as a thing of the past.

As a brand looking at the future opportunities, the Mobile Advertising Platform is a vital part of your advertising and promotional plans. Since mastering this platform is not an easy task, it would bode very well for your brand to get into the game as soon as possible. You can also associate with a Mobile Advertising Agency in India which can guide you brand to prominence in the mobile platform.  

Advertising, Along with Everything Else Going Mobile in India

The world of Advertising, along with everything else, is going mobile. India has been one of those countries that are incorporating this change with enthusiasm. With technological devices getting smaller and smaller, they are taking the forms of mobile phones, glasses, wrist watches, etc. In short they are getting wearable and can be carried by the user. Since the amounts of time spent at the desktops have considerably reduced due to this, Mobile Advertising is gaining ground as the primary platform of targeting the users.

Though it is true that the desktops are still the leading devices where the users are targeted, mobiles are convincingly gaining grounds. This is especially true for Mobile Advertising in India. The Indian youth is a multitasking user. Since he moves distances that were never even imagined by the previous generation, it is important to target him on the move, a step which can be achieved only with Mobile Advertising. Mobile devices, with their advanced technologies, have also stepped up to the challenge of meeting the requirements of the modern youth in India. They can now effectively fulfill all the requirements of the users. In such a scenario, the distance between the users and the desktops are continuously increasing. Experts have fathomed that the desktop may soon end up as a thing of the past.

As a brand looking at the future opportunities, the Mobile Advertising Platform is a vital part of your advertising and promotional plans. Since mastering this platform is not an easy task, it would bode very well for your brand to get into the game as soon as possible. You can also associate with a Mobile Advertising Agency in India which can guide you brand to prominence in the mobile platform.

Mobile Advertising Revenue Growing at a Fast Pace across the World

Mobile Advertising Revenue has seen an unprecedented growth in 2013 and doubled its figures from the previous year and hit the figure of $19.3 billion. The figures were released in a recent IAB (Interactive Advertising Bureau) Report. If the figure is broken down further, we find that the Mobile Display Ad Revenue has increased at 124%, Mobile Search Ads at 92%, and Messaging Ad Revenue at 19.4%. The regions with the top growth rates are North America (41.9%), Asia-Pacific (38.9%), and Europe (17.3%). You can read the full report at http://www.iab.net/media/file/IAB_Global_Mobile_Ad_Rev.pdf

The growing Mobile Advertising Revenue has put the Mobile Ad Medium on a faster road to winning the race of the most popular medium among the desktops and mobiles. The speculations of a fast overtake by the Mobile Advertising Medium, against the desktop medium, are set to be realized in a very fast manner. This speculation was based on the increasing popularity of the mobile devices over the desktop devices for the purpose of using internet. It was speculated that since the users are shifting towards the Mobile Platform for the use of internet, the brands will have to follow suit. This was recently confirmed on the actual grounds when the worldwide mobile spend doubled, as shown in the above facts. It is clear from the figures that though the Mobile Display Ad Revenue has increased the maximum, the investment in Mobile Search Ads is also not far behind. The amazing increase in the Mobile Search Ads is one of the most vital changes in the platform of advertising on the internet. In its beginning years, Mobile Advertising was fairly restricted to Mobile Web Banners only. However, the fantastic increase in the Mobile Search Ad revenue reflects that when users can make instant searches on their mobile phones, hardly any one of them wait to be in front of their desktops to do so.

The fast rate of increase in the Mobile Advertising Revenue spend should be taken as a clear signal to work towards a high impact presence on the Mobile Internet Platform. Associate with a good Mobile Advertising Agency to reap the complete benefits arising out of the fast face of growth shown by the medium.