Mobile Advertising has seen the fastest rise to prominence
among all Advertising Media. According to an article in the Business Insider, the
Mobile Ad market is set to grow at a five year CAGR (compound annual growth
rate) of 49.7% in 2018. This will be by far the highest rate of rise for any media.
Among the many unique strengths of the medium, the top drivers of this high
growth are mobility and interaction.
Mobility
The 21st century consumer is an audience on the
move. Mobile Advertising is the only medium which facilitates targeting users
on the go. Human beings’ association with mobility has been such that the speed
of movement can only keep increasing. Mobile Advertising, being the most
appropriate media for targeting on the move, can safely be termed as the advertising
platform of the future.
Interaction
Mobile Advertising boasts of one thing which cannot be
claimed by any other media – real time interaction with the user. This magnificently
reduces the duration between the advertising campaign and the sales pitch. The
scope for real time interaction creates an ideal environment where a fruitful relationship
with the user can be started and maintained. Since Mobile Advertisement is executed
on the mobile itself, an interaction is always just a touch away.
Brand visibility on the mobile platform is already a must if
optimum growth is desired. It will soon become indispensable even as the mobility
factor increases its dominance in all forms of communication. Associate with a Mobile Advertising Agency
to put your brand on the platform which is the future of advertising.
1 comment:
Reading informative article like these always useful in increasing knowledge. Thanks for sharing nice post with us.
social media ads in Indore
Post a Comment