The
mobile revolution has gripped the entire world by frenzy. The time spent by the
present generation with their mobile phones was inconceivable a few years back.
Modern Advertising plunged
into this revolution and emerged in the face of Mobile Advertising. Mobile
Advertising Agencies are one of the busiest lots, having to deal with constant
and fast changes prompted by the advances in technology.
The
first step which caused a consequential increase in the scope of Mobile
Advertising is the increase in the speed of mobile internet services. Mobile Advertising
that was once limited to sms and voice campaigns, soon spread to the forms of Mobile Banner Ads,
ushering in tremendous opportunities and possibilities for Mobile Advertising. Mobiles
being personal devices, they facilitate incredible levels of interaction. And
as the golden rules of ads have been written on interactivity, Mobile Ads were
automatically placed to have a much higher impact. The two most influential events
which occurred for Mobile Advertising were the start of GPS services and the
popularity of mobile apps. With GPS technology being enabled in mobiles, the
exact location of the user could be determined. Mobile Ads based on the
immediate surroundings of the user were targeted at the user. A Mobile
Advertisement of a restaurant sent to a user has a much higher impact when he
is near it. Non-interfering Mobile Ads were placed in the mobile apps and they
often ranked very high on relevancy.
