To convince customers is one of the main objectives of any advertising campaign. The overall brand message should provide a rich impact on customers convincing them to read the full details of the advertorial and influence their buying behavior. Mobile Advertising and Online Advertising media have been considered two effective means to easily convince customers. In the following paragraphs, let us take a look at why mobile and online advertising media are accredited as two mediums of promotion that easily convince customers.
The first reason is that Mobile Advertising or internet advertising provides the brand message through a personal channel of communication. Unlike television, radio or outdoor media, the brand message reaches customers in a discreet manner. Whether they read the brand message or not is their choice. This choice-ability is an asset for any internet or mobile advertising campaign. Customers have exclusive choice whether they should respond to a particular brand ad or not. No force is exerted on them to read the brand message.
Secondly, most of the mobile and online advertising campaigns are launched in a crisp manner with the usage of a brief advertising copy. For example, SMS mobile Advertising campaigns are limited to 160 characters that convey the brand message to customers at a quick glance. Same goes for internet advertising practices such as banner ads. The catchy taglines provide a quick impact on customers informing them about the ad message.
Modern Brand Advertisers have adopted and implemented their promotion campaigns through internet and mobile media. Rightly acclaimed as two future mediums of advertising, internet and mobile media easily convince customers’ attention and provide them immediate impact about the advertised brand. The effectiveness of these two advertising media has encouraged brand owners to continuously launch their brand promotion campaigns either through internet or mobile media. The future of mobile and online advertising is lucrative with the launch of various software's that support easy implementation of mobile or internet campaigns.
The first reason is that Mobile Advertising or internet advertising provides the brand message through a personal channel of communication. Unlike television, radio or outdoor media, the brand message reaches customers in a discreet manner. Whether they read the brand message or not is their choice. This choice-ability is an asset for any internet or mobile advertising campaign. Customers have exclusive choice whether they should respond to a particular brand ad or not. No force is exerted on them to read the brand message.
Secondly, most of the mobile and online advertising campaigns are launched in a crisp manner with the usage of a brief advertising copy. For example, SMS mobile Advertising campaigns are limited to 160 characters that convey the brand message to customers at a quick glance. Same goes for internet advertising practices such as banner ads. The catchy taglines provide a quick impact on customers informing them about the ad message.
Modern Brand Advertisers have adopted and implemented their promotion campaigns through internet and mobile media. Rightly acclaimed as two future mediums of advertising, internet and mobile media easily convince customers’ attention and provide them immediate impact about the advertised brand. The effectiveness of these two advertising media has encouraged brand owners to continuously launch their brand promotion campaigns either through internet or mobile media. The future of mobile and online advertising is lucrative with the launch of various software's that support easy implementation of mobile or internet campaigns.
1 comment:
mobile & internet advertising mediums are seriously going to rule the roost among all the the advertising mediums. Cheers!!!
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