Why Invest in an Internet Advertising Company in Delhi?

Internet Advertising ensures that your brand attains and retains prominence in the virtual world of internet. When the markets and the target audiences have begun to use the internet as a regular medium of interaction, investing in Internet Advertising is a must. This is especially true when it comes to marketing strategies in Delhi. Brands, with operations in Delhi, are increasingly realizing the importance of having brand retention among the internet users. Hence, it is very vital that your brand invests in a good Internet Advertising Company in Delhi.

Your reputation and the productivity of your Internet Marketing Strategy largely depends on the expertise of the Internet Advertising Company whose services you have hired. Although the top end Internet Advertising Companies in Delhi may charge a little more, it is more than a worthwhile investment since a good campaign on the internet is bound to generate high returns on investment.

There are a few things that need to be considered while selecting an Internet Advertising Company in Delhi which is ideal for your brand. A top consideration should be of whether the company, in question, is capable of accurate target analysis. Delhi, being one of the largest metropolitan cities in India, is host to a wide range of target audiences. The absence of accuracy in target group analysis may lead to the execution of a campaign which gets lost on the wrong audience group. The next thing, to be considered, is whether the Internet Advertising Company has the requisite equipment and team skills to ensure that the campaign reaches the target groups. Choose the appropriate Internet Advertising Company and see it work wonders for your brand.

Advertise Online? Make Sure Your Content Leaves No Scope for Trolls!

Internet Advertising has a new threat. No, this threat is not from the black hats, neither is it from a new updates of the search engines. This threat comes directly from the very users which Internet Advertising target (or at least the cheeky ones). These are the very funny, very witty (but from the brand’s point of view, very unwanted) Trolls. Trolling has the capability to hit your ad so hard that it becomes a major task to proofread it against any such possibility.

A troll is any internet user who comments or modifies any posting on the internet (including ad campaigns) with an intention to cause disruption or sabotage the post. A troll usually finds loopholes in the graphics or the ad copy and wrecks havoc with slight modifications or by pointing out the discrepancy with their comments and re-tweets. The way to prevent them from doing so is to ensure that the copies and design do not resemble anything which is offensive or defeats the purpose of the campaign. Campaigns which are highly localized should also take the local anecdotes and customs into consideration. For example, an Internet Advertising Campaign, using a series of images and targeting the Middle East, should be careful as Arabic, the prevalent language there, is read from the right to left.

The trolls have increased the importance and scope of proofreading. The leading Internet Advertising Agencies take special care on this front. A trolled ad campaign often tends to be a complete disaster as it usually gains more popularity than the original ad itself.

What Were the Most Successful Methods of Internet Advertising in 2014?

As the period of Internet Advertising 2014 comes to an end, let us look at the trends which have emerged the most successful. With this write-up, we continue our practice of providing periodical forays into the medium of Internet Advertising. Our aim, in discussing the most successful methods, is to present a map of performance which brands and Internet Advertising Agencies can use to evaluate the most relevant techniques for the purposes of their promotion.

2014 saw the rise of the Viral Videos. Internet Advertising took life from the static Web Banners to animations and then to full-fledged videos. In fact, the online platform was soon used as a faster and cheaper method of propagating these videos than the traditional medium of TV. The fact, that short videos could be sent to each other free of cost with the use of the internet, was amply used by the advertisers to ensure that the videos reached as far as possible. The amount of visibility gained by such viral videos has attained unprecedented levels in 2014.

PPCs formed the other area where much activity was seen this year. This platform received a major boost with Google pushing its Google AdWords SME Program where special focus was put on the convenience of the small and medium businesses. PPC's are an effective way of increasing the efficiency of your Internet Advertising budget as you pay only when the user makes a click. 

Apart from the above 2, which remained at the top of popularity, internet contests, email marketing, etc. also continued enjoying the patronage of the brands and special attention of the Internet Advertising Agencies.

Social Media Platforms are Important Playing Grounds for Internet Advertising

Internet Advertising has found a high impact playing field in the various social media platforms. Among the purposes of Advertising, an increase in visibility and awareness is a major one. In this regard, there is no other platform more suitable than the Social Media which can take your brand to new heights of visibility.

Internet Advertising is now using this platform to reach even the deep pockets of the target groups. With users following social media on their smartphones now, the propagation of the Internet Ads happens at rates which are far higher than the traditional mediums of advertising. Various applications can share the ad across the contact list in the matter of minutes. Also, this part of the promotion happens free of cost to the advertiser. The change in the propagation of the Internet Ads brought a change in the nature of Internet Advertising too. Internet Advertising Agencies have, moved in a major way, towards providing online video ads. The ads are of very short duration and focus is on catching the attention of the user with a catchy plot rather than blatantly showcasing the USP's of the product or service. The name of the brand is taken in a sublime manner as the better part of attention is paid to plot of the ad.

Sharing of an Internet Ad among friends is also much better than pushing it straight to the users. The opening and engagement rates are much higher in the former case. Since India has become an important hub for the smartphone industry, Internet Advertising Agencies in India have a huge opportunity of using social media to spread the ads.

Internet Advertising in India going Viral through Videos

Internet Advertising India, like the rest of the world has seen tremendous changes in trends, especially in the later stages of last year. A platform which was highly popular for running web banners was soon introduced to the concept of viral videos. Since then, Viral Videos have been a staple offering of Internet Advertising.

Viral Videos are run on the concept that a video can attract at a much higher rate than the other forms of displays. It is best suited from the point of view of innovation too as different story lines can be readily explored without the risk of turning them too complicated for the user’s comprehension. With free messenger apps and social medium platforms being highly popular among youngsters, getting your brand’s promotional video to go viral is the ideal thing to do. If the video is made in a way that youngsters can identify with at least some aspect of it, they will readily share it with their friends, at both the platforms of social media and messengers. The brand message is inserted subtly into the video and the purpose of promotion served. Viral Videos are especially popular service among Internet Advertising Agencies in India due to the presence of tech savvy youngsters.

Higher impact, at a lesser implementation cost and maintenance, makes Viral Video Campaigns a hot favorite among brands. The creative team of the Internet Advertising Agencies also gets a larger canvas to paint its ideas on. Such videos can also be uploaded to various video posting forums in order to gain additional visibility.   

Smaller Businesses in India Using Internet Advertising to Reach Audiences

Internet Advertising is now a common tool, being used by even the smaller businesses to reach their target audiences. With the users of internet having broken all socioeconomic barriers in India, Internet Advertising is an effective way of reaching various target groups. The smaller businesses are now benefiting from the use of Localized Internet Advertising which draws consumers towards their retail outlets.

Leading Internet Advertising Agencies in India state that it is encouraging to see small business enterprises actively implementing Online Advertising Campaigns in India. The utilization is not just of PPCs and map listings, but also of banners targeted at the appropriate users. Due to the lesser rates at which these campaigns can be run, Internet Advertising is highly beneficial to the smaller enterprises. The latest developments in the web technologies have enabled even a better use of the internet for promotional activities. With the implementation of personalization, Internet Ads have a higher impact at an individual level.

The ease of access and modifications and the lesser costs, compared to the other media, have made Internet Advertising in India a favorite Advertising Media in India. The Internet Advertising Service Providers, too, have welcomed the smaller business enterprises with specialized campaigns. The most important part of the ideation process is to accurately analyze and decide the target groups of the advertisers. The ads can then be targeted at the different groups of users based on the requirement. The Internet Advertising Platform also serves as a leveler as it is one of the rare mediums which can be used by brands irrespective of their sizes.

Internet Advertising the Best Way of Reaching Youngsters in India

India is often referred to, as a young nation. This is primarily because 75% of the nation’s population is under the age of 35 years. When we consider that most of these audience groups of youngsters are computer enthusiasts, Internet Advertising comes up as the best way to reach them. With India toppling the USA, in 2010, as the nation with the maximum number of English speakers, companies from across the world have turned their eyes towards the country. The search for a Media, that can reach the masses in India, has resulted in the anointment of Online Advertising as the most appropriate way of targeting the youngsters.

Most of the youngsters are regular internet users and can be easily found online, especially at specific periods of the day. Targeting them with Internet Advertising is the most effective way of reaching as many as possible for the lowest of costs. Additionally, since the Internet Ads can be customized according to the preferences of the internet user, the impact and the conversions are also higher than the other media. Due to the manifold advances in software and increase in the capacities of hardware, Internet Advertising has a larger span of activities. The ways and methods in which Internet Ads can be delivered to the user continue to increase innovatively. It can be ensured that the products and services are not only advertised but the queries are also anticipated and answered. This ability to distinguish, what the target audience is engaged in at the moment, is vital while targeting youngsters. This is because most of the twenty-first century youths are found playing multiple roles. Targeting youngsters in India is essentially targeting an audience, for most of whom, their internet profiles are the only constant attributes. Thus, the internet is the most well placed medium to target youngsters in India.

Attracting the youngsters in India is a long term investment, as their number is set to grow in the coming years. According to a report by “State of the Urban Youth, India 2012: Employment, Livelihoods, Skills”, by 2020, India will be the youngest country in the world, with 64% of the total population in the working age group. The Top Internet Advertising Agencies in India smell this opportunity and are geared up to handle a larger target audience base in the coming years.