Wednesday, October 15, 2014
Social Media Platforms are Important Playing Grounds for Internet Advertising
Internet Advertising has found a high impact playing field in the various social media platforms. Among the purposes of Advertising, an increase in visibility and awareness is a major one. In this regard, there is no other platform more suitable than the Social Media which can take your brand to new heights of visibility.
Internet Advertising is now using this platform to reach even the deep pockets of the target groups. With users following social media on their smartphones now, the propagation of the Internet Ads happens at rates which are far higher than the traditional mediums of advertising. Various applications can share the ad across the contact list in the matter of minutes. Also, this part of the promotion happens free of cost to the advertiser. The change in the propagation of the Internet Ads brought a change in the nature of Internet Advertising too. Internet Advertising Agencies have, moved in a major way, towards providing online video ads. The ads are of very short duration and focus is on catching the attention of the user with a catchy plot rather than blatantly showcasing the USP's of the product or service. The name of the brand is taken in a sublime manner as the better part of attention is paid to plot of the ad.
Sharing of an Internet Ad among friends is also much better than pushing it straight to the users. The opening and engagement rates are much higher in the former case. Since India has become an important hub for the smartphone industry, Internet Advertising Agencies in India have a huge opportunity of using social media to spread the ads.