Wednesday, October 15, 2014
Internet Advertising has found a high impact playing field in the various social media platforms. Among the purposes of Advertising, an increase in visibility and awareness is a major one. In this regard, there is no other platform more suitable than the Social Media which can take your brand to new heights of visibility.
Internet Advertising is now using this platform to reach even the deep pockets of the target groups. With users following social media on their smartphones now, the propagation of the Internet Ads happens at rates which are far higher than the traditional mediums of advertising. Various applications can share the ad across the contact list in the matter of minutes. Also, this part of the promotion happens free of cost to the advertiser. The change in the propagation of the Internet Ads brought a change in the nature of Internet Advertising too. Internet Advertising Agencies have, moved in a major way, towards providing online video ads. The ads are of very short duration and focus is on catching the attention of the user with a catchy plot rather than blatantly showcasing the USP's of the product or service. The name of the brand is taken in a sublime manner as the better part of attention is paid to plot of the ad.
Sharing of an Internet Ad among friends is also much better than pushing it straight to the users. The opening and engagement rates are much higher in the former case. Since India has become an important hub for the smartphone industry, Internet Advertising Agencies in India have a huge opportunity of using social media to spread the ads.
Monday, August 25, 2014
Internet Advertising India, like the rest of the world has seen tremendous changes in trends, especially in the later stages of last year. A platform which was highly popular for running web banners was soon introduced to the concept of viral videos. Since then, Viral Videos have been a staple offering of Internet Advertising.
Viral Videos are run on the concept that a video can attract at a much higher rate than the other forms of displays. It is best suited from the point of view of innovation too as different story lines can be readily explored without the risk of turning them too complicated for the user’s comprehension. With free messenger apps and social medium platforms being highly popular among youngsters, getting your brand’s promotional video to go viral is the ideal thing to do. If the video is made in a way that youngsters can identify with at least some aspect of it, they will readily share it with their friends, at both the platforms of social media and messengers. The brand message is inserted subtly into the video and the purpose of promotion served. Viral Videos are especially popular service among Internet Advertising Agencies in India due to the presence of tech savvy youngsters.
Higher impact, at a lesser implementation cost and maintenance, makes Viral Video Campaigns a hot favorite among brands. The creative team of the Internet Advertising Agencies also gets a larger canvas to paint its ideas on. Such videos can also be uploaded to various video posting forums in order to gain additional visibility.