Monday, November 10, 2014

What Were the Most Successful Methods of Internet Advertising in 2014?

Internet Advertising Agency

As the period of Internet Advertising 2014 comes to an end, let us look at the trends which have emerged the most successful. With this write-up, we continue our practice of providing periodical forays into the medium of Internet Advertising. Our aim, in discussing the most successful methods, is to present a map of performance which brands and Internet Advertising Agencies can use to evaluate the most relevant techniques for the purposes of their promotion.

2014 saw the rise of the Viral Videos. Internet Advertising took life from the static Web Banners to animations and then to full-fledged videos. In fact, the online platform was soon used as a faster and cheaper method of propagating these videos than the traditional medium of TV. The fact, that short videos could be sent to each other free of cost with the use of the internet, was amply used by the advertisers to ensure that the videos reached as far as possible. The amount of visibility gained by such viral videos has attained unprecedented levels in 2014.

PPCs formed the other area where much activity was seen this year. This platform received a major boost with Google pushing its Google AdWords SME Program where special focus was put on the convenience of the small and medium businesses. PPC's are an effective way of increasing the efficiency of your Internet Advertising budget as you pay only when the user makes a click. 

Apart from the above 2, which remained at the top of popularity, internet contests, email marketing, etc. also continued enjoying the patronage of the brands and special attention of the Internet Advertising Agencies.

2 comments:

WhiteRose Ad said...

Let the spotlight be on your brand and whiterose be the source of light...Advertising agencies in India & SEO Services In India

WhiteRose Ad said...

Let the spotlight be on your brand and whiterose be the source of light...Advertising agencies in India & SEO Services In India