SEO's
spent a restless last week of the month of May, 2014. Even as Google was
preparing to launch Panda 4.0, a few of the prominent sites had already begun
witnessing huge decline in visibility and traffic. Although this may have been
due to the release of spam algorithm version 2.0, the launch of Panda 4.0 continued
the loss of visibility for prominent sites.
As
Google’s Matt Cuts had previously mentioned about the upcoming changes, this
update maybe specific to certain keywords. Google had received complaints
regarding a few keywords that particularly attracted spam. Thus, this update
was in the pipeline for some time now. Though the exact manner in which the updates
resulted in the lowering of visibility is still unclear, Google had declared
that about 7.5% of English queries will be impacted by this update. Going by
the percentage, Panda 4.0 will have
the highest impact among all the Panda updates. Thus, it is time, once again,
for SEO Agencies and SEO Professionals to put themselves on
hot seats.
Let
us start with what we know. It is seen that the Press Release sites have taken the
first hits in the largest volumes. Not many are complaining about this as such
sites have become infamous for becoming hubs for spam links. What it means, for
the SEO's, is they have to now take extra care while posting content to the
Press Release sites. It can no longer be “post it anywhere you can”. SEO Professionals will now have to put
Press Release sites through careful scrutiny before hitting the post button.
The
SEO Agencies should
also be ready for more changes as and when more effects emerge. What they
should also remember, is that a quality website with quality content is the only
characteristic that will remain untouched by these changes. For all the other
factors, the game of cat and mouse will continue.
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