Online Advertising!

Do you believe in advantages of online advertising? Internet advertising is a very beneficial means of promotion as compared to other mediums, let us find out how?

Internet Advertising delivers a universal Appeal

Internet is a universal medium. Campaign on internet advertising is noticeable by any potential customer. One may launch an advertising campaign for his brand in India but the brand message is visible by anyone across the world. The objective of the promotion campaign varies from brand to brand. Different owners have different objectives, targeting customers and budgets. For such brand owners, no medium is better than online advertising campaign as this is the easiest and fastest means to reach out to lacs of prospective customers across the globe at the same time. An Internet Advertising campaign is an effective means to reach out to a wide target audience. Internet Advertising is a well-targeted means of conveying a brand message. One can easily reach out to a bulk target group. A profitable campaign helps the brand owner to generate relevant leads and thus increase the ROI. 

An affordable means of promotion

An advertising campaign launched through internet media is not an expensive mode. It entirely depends on the budget or affordability of the brand owner. The brand owner can plan his campaign according to his pocket, his objective and the targeted customers and can optimize it to create the right impact among consumers. One can also launch free advertising campaigns on sites where one doesn’t have to pay a penny.

Control of brand owners on the campaign

A brand owner has complete control on the details of the campaign whether time, date, budget, geographical locations, TG. The brand owner can himself trace the impact of the campaign and decide whether he should continue it or not. Or what all changes can be made to increase the campaign performance. A lot of effective analytic tools are available to measure the impact or reach of online advertising campaigns. This helps advertisers in improvising the ads. One has complete control on the brand message which is a major strength of Banner Advertising through online media. And this is one of the main reasons that have stimulated many brand owners to opt for online advertising.

Why to advertise through social networking sites?

Social networking is a very common trend these days. Whenever we meet anyone today and want to be in touch with them we generally ask ‘Are you on FB?’. The  social networking sites like Twitter and Facebook were very common among teens when they were launched but today these sites have attracted many adults and have proved to be a very good medium of advertising for many brand owners and advertisers as it offers a very reasonable Online Advertising. These advertisers use this medium to interact with their target groups in a very effective, targeted and reasonable way. As a brand owner one can understand their target audiences more closely and can optimize the campaign accordingly.

Internet Advertising through social networking sites reduces the void between brands and target customers.  The ads through these social sites increase the rate of contact among brand owners and patrons and thus making the patrons acquaint with features of the brand. These social networking services help the visitors to discuss any topic across the globe. Social networking helps in creating the structured communities where brand owners can indulge the target customers in different discussions or can boost them to share a joke or a post. However, in all these, the customers still have their privacy which allows them to accept or deny any brand message. None of the brands can force any customer to read the message or adopt it. 

To maintain a social networking account, knowledge, experience and proficiency is required. Most of the advertisers have professional social media optimizers who handle the accounts of their organizations.  They help the brand owners to know about their competing brands.  Social networking is work added with fun. One can make new clients or attract customers through numerous social networking sites. So get ready to be present on social networking sites.

Online Advertising & its types!

Online Advertising is a paid form of communication about a product or business. An internet advertising campaign therefore needs an identified and typically paid sponsor who will take responsibility of the entire promotion campaign. Internet Advertising is of various types. In the following paragraphs, a few types of online advertising are discussed. Have a look.

Banner Advertising

Banner Advertising is preferred by online advertisers. Banner ads are either horizontal or vertical. You might have come across many banner ads that highlight a particular company’s name, services or offers. A Banner Advertising campaign provides effective branding solutions for a product if effectively launched.

Pop Up Ads

                                 

Whenever you visit a particular website, you get a notification or a warning on your browser about it being blocked a pop up asking you to enable it. On other websites, you come across similar pop up ads right as soon as you log on the website. These pop ups are shown before you can view the content of the page. Pop up ads are used by advertisers to draw attention of customers.  However, some customers find this type of online advertising quite pestering. One can customize the web browser to enable pop ups or not. Hence, it is the choice of any customer to view or avoid the pop up ads.

Newsletters & Emails

Sending emails and newsletters is another popular trend of promoting a brand or business to the target groups. Emails or newsletters pick up random email addresses of target customers and communicate the brand message in a bulk manner. Newsletters are however sent only to those who subscribe to them.

Classified Ads

Various websites are exclusively dedicated for classified ads. An online classified ad is just like a print classified ad but for the difference in the medium. A brand or business owner can post classified ads of his business to attract customers from time to time.

Brand owners prefer online advertising over other mediums

Online advertising has developed as one of the most effective means of promoting a brand or a service to a mass. Ever increasing growth of information on the internet has also increased the amount of time people spend on it. Today every company or agency in the world try their level best to position their brands in the market through internet marketing.

Internet is a very affordable mode of launching an ad campaign of a brand, service or business as compared to other mediums of Advertising. Brand owners with a limited budget, can also utilize the internet advertising to its best as compared to traditional methods of advertising. One such advertising like Banner Advertising campaign is very reasonable.

Media like Internet Advertising is a targeted form of increasing the brand awareness amongst the customers. Internet advertising offers some great methods that insure that those who see the brand ads are the ones who are most likely to purchase it. This is very helpful for those companies that target a specific market. Programs like Google AdSense and Ad words help the advertisers to target their audience very specifically. Advertisers heavily rely on internet media to promote their brands. 

Advertising through Online media also enhances the good conversion tracking of the promotion campaigns and that too at the simple access of a console whereas the tracking of the reach of a television or newspaper ad is difficult. Internet advertising allows advertisers to track the number of visitors who visited/visit the page from particular ad that make it easy to see what kind of conversion rates a particular ad is getting. It is very easy to have a detailed report of number of visits/page, unique visitors, time spent on the page, location of the user visiting the page and much more. It helps the advertiser to easily track the campaign and optimize it as and when required. For this very reason the modern brand owners prefer to launch their promotion campaigns through online media. It has also been acclaimed as one such medium that generates good revenue of a brand or business owner.

Reaching All- Mobile and Internet Advertising

Growing market, new brands, varied products, all together has made advertising to be the boss of all. Though advertising is well written in the book of history, but with the expanding industry, it has seen many new dimensions. From print to digital, ads have always made the world look interactive and a counter to sell

  It started ages ago from newspapers and magazines to hoardings and billboards, television and radio to Mobile and Internet Advertising. In the present era of digitization, the well known Hindi quote, “jo dikhta hai wo bikta hai” can be taken to be changed to as “jo internet and mobile pe dikhta hai wo bikta hai”. With the advancements in technology, digital advertising has gained great importance. Getting visibility for your product on mobile and internet sounds to be the need of the hour and also the easiest option for all. As the mobile was a boon to connectivity, advertising over it is a credit. Entering the new gateway was a major achievement for the advertisers. With this endowment, it has become convenient for the sellers to cater the entire world just over a click. SMS campaigns, subscription alerts, e-mailers, social media link shares, and Web banners, etc. are some of the varied options surrounding us every minute, influencing our brains for the diverse products and brands.


 Advertising on mobile and internet is known to be a two way communication media, making it stand a step above the immobile one-way newspapers, radio and TV. This unique feature has increased the immediacy of response making it a salient medium for the advertisers who are eager to count the immediate market response. But, to get a response, required is a catchy design, which is too an easy task with the digitized media. Digitization breaks the barriers to interactive designing giving a freedom to express and stimulate without actually meeting the customers. Light to the pocket, in hand accessibility, enormous impact and quick response, all together has made internet and mobile advertising to reach the aerial heights and be the backbone for the advertisers. Advertising now, remains incomplete until the reaches the new media- the mobile and internet media, making it the smartest tactic to enter the supreme heads.

Avenues of advertising via Internet and mobile devices

Advertising is an art of communication which persuades a target audience about a particular brand, service or business. The aim of advertising is to endorse the product or service of a company. Advertising helps in creating a brand identity and simultaneously serves as a successful means to communicate to the target group about the value of the product or the service. Advertising is the core of any business. Advertising not only creates a brand identity of a product but also provides awareness among the target group about the brand, service or business. For existing brands, advertising promotes brand recall to existing customers while for new brands; advertising attracts a new pool of target customers.

Advertising can be carried out through different media so that the particular advertisement gains a mass appeal from the target group. Advertising brings a brand to the public through various channels to ensure that the brand or service stays in the loop of any marketing activity in the target market.

Mobile Advertising

 A subset of mobile marketing, mobile advertising is a form of advertising a brand, product, service or business via the cell phones or mobile devices. Mobiles ads provide immediacy or responsiveness as mobile phones are the most personalized devices of an individual. Mobile Advertising is a new territory found for media owners and advertisers who are willing to gauge the market response immediately. Mobile SMS advertising provides brand recall value and creditability for the advertiser. However, to leverage the strength of mobile advertising, timely and reliable delivery of message is paramount. Advertising options via mobile include SMS advertising, contest hosting ads, gaming ads, subscription based alert ads etc. Among all these mobile advertising options, SMS ads are the most popular.

Internet Advertising

Advertising via internet is quite in vogue in the market. Internet Advertising has gained a similar mass appeal like mobile advertising. Like mobile ads this type of advertising renders effectiveness and immediacy. Mobile and internet both are the personalized devices of an individual hence advertising through these mediums render effectiveness and immediacy as compared to other tools of advertising. Advertising options through internet include banner advertising, viral marketing, PPC, pop-up advertising, affiliate marketing etc. Banner text advertising and PPC are the two most common forms of internet advertising.

Mobile and Internet open new avenues of brand advertising in a more engaging and interacting manner. To sum up, Mobile and Internet ads provide accountability, measurability and reach ability to the advertiser or media owner.