PPC (Pay per Click) Banner Ads
are the most non-interruption ways of advertising in the online medium. They
appear only when the user has made a specific search for the relevant products
or services. In other words PPCs are ads that the user has specifically
searched on his own. The growing popularity of the PPCs puts them in a strong
position with regards to the opportunity to become the face of all Advertising on
the internet.
The
most important advantage which PPC Advertising have,
over the other methods, is that the consumers reach them on their own accord. It
is they who are in need and this puts a lot of power in the PPCs while they try
to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine
Result Pages) are so accurate that they do not even need the aid of displays or
other spectacular graphics to attract. A simple short copy, focusing on the USP
(like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The
high percentages of conversions are also due to the fact that the PPCs are
often direct in leading a user straight to the sales page. This can be done
because it is assured that a user typing something like “buy shoes in Delhi” is
definitely in need of the item. Thus, PPCs can skip the intermediate steps of
pitching for the product or service. Even in the case of Social Media PPCs that
make use of images, a detailed work from the graphic designing team is not
required.
Nevertheless, the best way to begin your brand’s
experience with PPCs is to invest in the ones prompted by the search engines.
There cannot be more fruitful results than advertising before an online user who
has taken the trouble of typing out his requirements. If your brand is still
new to or yet to explore the high conversion rates of PPCs, it is highly
advisable that you join the bandwagon, and enjoy the benefits of the most
effective way to advertise your brand on the internet.
Internet Advertising,
when it started, was loud in approach and strove to drive its purpose on hype
and urgency. The high on promises and low on intention banners soon fell to the
deaf years of the internet users. The users became more and more interested and
involved in the content rather than the hype attempted by the ads. Elements
like internet fraud also played a part as they too focused on promises that
seem straight out of a fiction novel. The netizens soon realized that if it is
too good to be true, then it is most probably not true. Internet Advertising
took the remedial measurements and changed the attitude of the ads. Internet Ads are becoming simpler in their
presentation, looking to engage the user rather than capture him with hype.
The
most appropriate examples of this change are the PPC Ads. Mostly restricted to a couple of
lines, PPCs are quite straightforward in their announcement. The banners too toned
down quite a bit in their announcements and look to engage the reader with the
information in the content rather than create hype around the product or
service. SEO experts believe that this trend will continue in 2014 and will be fueled by the discussion forums. Thus, one of the things that internet users
can expect in 2014 is engaging and enriching content as Internet Advertising Agencies will compete in providing extensive
social media coverage to their clients. Maintaining a good Online Reputation will
become an important key deliverable of agencies providing Internet Advertising Services.
