Today when we talk of brand promotion campaigns, online advertising and its various forms automatically strike us. We are indeed living in a world of computers and gadgets where there is less communication gap between individuals and also between brand owners and customers. The trend of advertising through internet and mobile phones are much in demand amongst the Advertisers. With more brand owners keen to adopt online advertising media, this advertising means is rightly accredited as a fast growing means of brand promotion at present.
Conventional mediums of advertising such as television, radio, print and outdoor media are still popular means of brand promotion amongst the advertisers. However, when it comes to result-oriented promotion campaigns, online advertising media has topped the chart of all the available means of advertising. Banner Advertising, Viral Marketing Ads, PPC Ads, SEM Marketing - all these have become popular means of positioning a brand through digital media.
One major advantage of advertising through online media is that customers can access the brand message anytime or anywhere provided they log in to the site where the brand owner places his ad display. One criterion to attract customers’ attention is to present the brand message in an interactive as well as attractive manner.
Online Media has some more advantages over conventional mediums of advertising. Following are some advantages of online advertising –
Online Ads communicate the brand message to customers in a discreet manner. Most of the online ad displays provide interactivity between customers and brands as the manner of presenting the brand message is quite attractive
Secondly, customers have complete control over the brand message whether they want to go through it or simply ignore it. No force is exerted on customers to read the brand message. It’s their will to read or ignore the message. A personalized mode of communication, Online Advertising media ensures that they communicate the brand message without forcibly seeking for customers’ attention.
Conventional mediums of advertising such as television, radio, print and outdoor media are still popular means of brand promotion amongst the advertisers. However, when it comes to result-oriented promotion campaigns, online advertising media has topped the chart of all the available means of advertising. Banner Advertising, Viral Marketing Ads, PPC Ads, SEM Marketing - all these have become popular means of positioning a brand through digital media.
One major advantage of advertising through online media is that customers can access the brand message anytime or anywhere provided they log in to the site where the brand owner places his ad display. One criterion to attract customers’ attention is to present the brand message in an interactive as well as attractive manner.
Online Media has some more advantages over conventional mediums of advertising. Following are some advantages of online advertising –
Online Ads communicate the brand message to customers in a discreet manner. Most of the online ad displays provide interactivity between customers and brands as the manner of presenting the brand message is quite attractive
Secondly, customers have complete control over the brand message whether they want to go through it or simply ignore it. No force is exerted on customers to read the brand message. It’s their will to read or ignore the message. A personalized mode of communication, Online Advertising media ensures that they communicate the brand message without forcibly seeking for customers’ attention.
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