Wednesday, August 31, 2011

Digi-Trend of Brand Advertising!!

Digital Advertising and Mobile Advertising are customized means of providing any kind of brand message amongst target groups. The digital trend of advertising has become a popular practice amongst brand owners and advertisers. In the following paragraphs, let us have a look at hoe Digi-trend of advertising sets the tone at present (amongst various brand owners)-

Brands have become more like media

Social networking trends have become a rage amongst brand owners. Most of the brands/businesses are accessible through the various social networking sites. Brands have so far become like media. Also empowering brands to break their own news instead of relying on the various advertising or PR sites to disseminate their message, a breakthrough has been observed amongst the brand owners. Sharing an instant idea is just an update away through the various social networking sites. Sometimes, there is no need for any mediator or agency to connect customers and brands. Brand messages through social media sound random that provides a richer impact on customers.

Facebook ‘Likes’ have become an important measure of promotion

With the outburst in social media optimization, it has become important for most of the brands to be socially active on the various networking sites. Having a Facebook or twitter account has become a must for every brand. Moreover, the ‘Like’ buttons on Facebook mean a lot for a brand. Maximum likes means maximum reach or impact amongst TG. Also with search engine marketing trends, page ranking and easy visibility on search engine sites have also become a must for most of the brands.

Fresh/Random Content for random advertising

A brand can be randomly advertised through any Digital Advertising campaign. The only criterion is to create or write a fresh content or copy to share with the followers of the brand. After all, ideas rule the roost in Banner Advertising planet. Fresh, original and random ideas are infact assets for any brand to create more buzzes amongst target groups.

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