Showing posts with label Digital advertising agency. Show all posts
Showing posts with label Digital advertising agency. Show all posts

Wednesday, January 15, 2014

Smartphones Play a Major Role in Digital Marketing India

Digital Advertising Company India
Digital Marketing in India has been influenced to a great extent by the unprecedented rise in the sales of smartphones. The figures reached a staggering 12.8 million, at a growth rate of 229% year-on-year, in the third quarter of 2013. The Digital Marketing Agencies in India duly stood up and made the necessary changes in their strategies. The results also put an end to the long standing debate on importance of Mobile Digital Marketing. Those who had opined that the growing importance of mobile phones, in the realms where Digital Marketing Techniques are formulated, was just a fluke and would not sustain, have been left eating their words.

The ways in which smartphones affect Digital Marketing are many in number. To begin with, the users have shifted to their smartphones for all sorts of communications including emails and sharing of files. The latest smartphones can effectively carry out practically all the functions of a desktop. Thus, the users prefer to carry them out from the conveniences of a smartphone. From the point of view of advertising, leaving the mobile users out of targeting is to completely leave out a major chunk of the consumers. The hopes of targeting a mobile user when he uses his desktop have been shattered as that may never happen. The smartphones, being faithful companions, also provides a huge opportunity of targeting the user at any time and at any place. Some of the latest ways in which Mobile Digital Advertising Agencies target smartphone users include campaigns embedded in games, applications, and value added services. Embedding Digital Advertisements in the applications is hugely gaining grounds as it is a non-interruptive way posting high impact campaigns.  

Thus, to begin with, the most important thing for any business to do (if not done already) is to make its website mobile compatible. Though it is true that that most smartphones are now capable of loading even the full websites, strategizing in these lines would not be an inclusive policy. At a time when competition on the Digital Advertising turf is no less than a full-fledged war, sidelining even one segment of potential consumers can translate into huge losses for businesses. Once the website (especially the landing pages) has been optimized for smartphones, the next step would be to hire an able Digital Advertising Agency with the ability to pay special attention to the requirements of mobile advertising.

Sunday, October 20, 2013

How To Select A Digital Advertising Agency

So now you know that you are losing an important chunk of your sales because your business is invisible on the internet. And thus you have decided that you need a best Digital Advertising Agency or Internet Advertising Agency to put up your website. Now is the time for the real headache. How to select an Advertising Agency which can do justice in putting up your business profitably? This is an important step which can decide whether your business is appropriately put before the consumers or your investment in Internet Advertising has gone to waste. To complicate matters, advertisers will always project them as experts, even though most of them are still trying to understand the concepts of this new platform.

Following a few measures will work wonders in ensuring that you entrust the advertising of your business in capable hands:

Range of Services Offered

Advertising on Internet is a very vast platform. It opened up avenues like Banner Advertisements, Mobile Advertising, Video Campaigns, Local Internet Advertising, SEO and much more. Check the range of services offered by the advertiser. The smaller the range, the lesser value you are getting for your money. If certain services are omitted in the package offered by the advertiser, it most probably means that they are not equipped to provide them. Any other explanation is most likely a cover up as Internet Advertising Services are popular for being easy to implement. This is of course provided that the relevant technical and human resources are present.

Development & Maintenance

One of the important technical differences between Advertisements on the Internet and the other platforms is the constant monitoring and development which an Internet Ad and its landing site require. Putting up a website and ads leading to it is the easier part of the job. An ad, which is not relevant or leads to a landing page which is not properly maintained, does not serve its purpose. Thus, the Web Development and Designing Services offered by the Advertising Company need careful scrutiny. It is very important that ads stay prominently visible before its content becomes popular.

Another effective way of finding a Competitive Ad Agency is by its reputation or by how its clients are faring. MAD Advertising Agency is a Top Digital Advertising Agency in Delhi, and provides excellent Mobile and Internet Advertising Solutions. Visit for more details.

Friday, July 5, 2013

Go the Digital Way

Online marketing as the name suggests itself is nothing but internet marketing. This is the age of digital media. We are coming across so many forms of digitization these days that it is hard to decide which the best form of digital media is. Internet has always been useful to all of us since its introduction in our lives. And gradually online media turned into one of the most essential part of our daily lives. And now we have entered a phase where internet has become the base of many business opportunities. It has expanded its use from searching to chatting, from spreading news to forming groups and from informing to advertising. Multiple benefits of online blessing has given rise to various types of new terms related to marketing like SEO, SEM, PPC etc. The basic principle of every promotional tool via Online Marketing is the use of internet to provide promotions to reach a wide range of consumers. Search Engine Marketing abbreviated as SEM basically means gaining traffic through paid search. An efficient Search Engine Marketing professional should do qualitative keyword research, recommendations for keywords, check on results and regulate operations accordingly. SEM is a broader subject that integrates Search Engine Optimization

A strong shot in the advertising sphere is digital media which has emerged into a wide industry sector. If we go for a statistics analysis in ad industry, digital advertising has seen the highest growth rate than any other medium in the past one year. Digital media has undoubtedly taken a chief share in the quiche of ad world by providing unique features like Web Solutions, Online Marketing, Digital films and documentaries, Games, Web analytic and a lot more. The process of Digital advertising is performed by a digital marketing agency. Some companies have an in-house digital marketing agency while some prefer to go for a top digital media agency in the market.

A Top Digital Media Advertising Agency is not hard to find these days as the market is loaded with many of them. But the problem lies in the fact that every digital advertising agency claims to be the top digital agency. Therefore it is necessary to do a research about the status of every agency even it is the only top digital advertising agency present in your vicinity.

Thursday, June 20, 2013

Digital Media- A fast emerging means of brand advertising!

Digital Advertising involves any form of brand promotion that uses the internet or World Wide Web to communicate the marketing message to attract customers’ attention. Digital ad campaigns are planned, executed and serviced by a Digital Advertising Agency. In due course of time, digital advertising practices have become a fast emerging trend of promotion. Therefore the role of a digital advertising agency has also equally increased over the years. Launched through a digital media, any form of online ad such as contextual ads on search engine result pages, banner ads, rich media ads, online classified ads, viral ads, social networking ads, e-mail ads, newsletter ads etc. all these come under Digital Advertising practices. Most of the digital ads are delivered by an ad server. 

Digital media is considered advantageous over conventional means of brand advertising. One of the major benefits of advertising through digital media is the immediate publishing of any information or content that is not limited to a particular geographic location. Any brand message shared on internet is accessible by anyone. This global appeal of digital advertising is yet another reason that has made it a fast growing means of promotion.

Online Advertising also provides efficiency of advertiser’s investment. One can also customize one’s brand message accordingly to the promotional requirements.  Internet has become a fast emerging source as well as means for modern customers and advertisers respectively. A web presence of a brand is considered an important marketing strategy to effectively position the brand on customers’ mind and also for customers to find out details about any brand. A raging trend amongst the brand owners, a web presence of a brand ensures an ongoing communication between brand owners and customers through any World Wide Web site.  By and by, it takes only few minutes or hours to launch an online campaign provided the advertiser has an affordable budget and resource. Thus every communication gap is tapped through digital media in today’s world- which is yet another advantage of digital advertising. 

Wednesday, December 28, 2011

Why online advertising is a must for your brand?

Advertising through digital media which is known as online advertising sets the tone of modern brand communication. The internet has infact opened up brand new options of communication for personalized messages to be conveyed to target audiences in a customized tool. These days more prospective customers are going online almost every day and they love spending more quality time on internet media than on traditional media. This changing norm in customers’ behavior is also one accountable reason why online advertising is a must for your brand to get itself positioned in the market.

The internet enables advertisers to extensively cover target groups. Also with the capacity to reach global audiences at a rapid rate, online advertising is the most contemporary option of promotion that suits with the promotional tactics of modern advertisers. With possibility of the brand message reaching out to maximum number of customers, why would you now try out online advertising for your brand?

One of the advantages of online advertising is that it also offers unparalleled multimedia tools that can make ads very powerful and effective. One can also make any desired change in the existing ad copy by advertising through online media. In addition to a wide scope of marketing, online advertising also offers unlimited opportunities for creativity. For creative professionals, online advertising is a rich platform to implement their out of the box ideas and tactics of promotion. Banner Advertising is one of the creative forms of online advertising in which one can play with words and designs.

Online advertising is also advantageous as it targets precise customers. The advertiser can also track the effectiveness of his campaign among target groups. If embedded with traditional media ads, online advertising can also increase brand recall among target customers. One more major advantage of advertising through online media is that it is a much cheaper means of advertising as compared to other media. Every brand owner should avail of the benefits of online advertising by promoting through online media.

Tuesday, December 20, 2011

Understanding what is an Online Advertisement

An online advertisement can be in any form such as a banner ad, an email ad, in-game, social network advertising, blog or article writing, classified ad, bulk sms etc. What differentiates an online advertisement from other media is that an online ad uses internet or World Wide Web to deliver the brand message to target groups. An online advertising campaign is implemented by an internet advertising agency which is also known as a digital advertising agency. An internet advertising agency that implements only banner ad campaigns for its clients is also known as a Banner Advertising Agency

The scope of a banner advertising agency is limited as compared to a full-fledged Digital Advertising Agency. Clients look out for one such advertising agency that can handle all the creative solutions through various available formats of online advertising. Smart Advertisers provide promotion solutions through a gamut of options. Some even include mobile ad campaigns along with internet campaigns. A Mobile Advertising Agency and internet advertising agency are usually embedded as the nature of their promotion campaigns is almost similar. It is just the variance of medium.

One doesn’t need to be confused while trying to figure out an online ad from other ads. Any form of brand message that targets a particular target group or customers through an online site comes under online advertising. Internet advertising campaigns are advantageous over other advertising mediums as one can target a wider target group through internet media. An online ad is accessible by anyone who visits the site where it is displayed. Therefore it enhances readership more easily than other advertising media. An online ad campaign can also be launched particularly focusing on a specific target group. Market researchers have so far proven that online advertising campaigns provide results and have also become a fast growing medium of brand or business promotion.

Friday, December 9, 2011

Does Internet Advertising Attract a specific Target Audience?

Call it online advertising, web advertising or digital advertising; any kind of brand promotion through online media has become one of the most adopted means of promotion among advertisers. Online Advertising is not different from TV or radio advertising but for the medium and style of brand communication. Brand information reaches out to customers free of cost. However, a major advantage of digital advertising is that a brand owner can reach out to a wide target audience through a single promotion campaign of his product. Internet Ads are infact directed towards the right group of people who would find the brand message useful and informative. Above all, a web advertising campaign of a brand opens new possibilities to spread messages and generate awareness among target groups. The brand message is also customized in nature. Customers have their own choice whether to read or neglect the brand message.

In order to run an internet advertising campaign, the brand owner pays a fixed amount to the advertiser for each person who visits the page with the ad. The brand owner also pays a fixed amount to have his Brand Advancement posted for a specified duration. The brand owner also has the option to promote his product or service through survey based contents on the advertiser’s site. He can also control the market by targeting special sections that would respond to the brand message. An online ad campaign is also a beneficial way to increase traffic on the brand owner’s website. All in all, if brand owners work on various strategies and activities of online advertising such as SEO, SMO or Classified ads, they can benefit a lot besides providing a rich impact among the TG. Web Advertising is becoming popular day by day. From small business owners to big MNC's online advertising practices are constantly adopted.

If you are a brand owner who is looking forward to attract a specific target audience, an online advertising campaign can work wonders for your brand. However, ensure that your promotion campaign is implemented by an advertising agency that has experience and expertise in online advertising.

Monday, November 14, 2011

Why not advertise your brand through Digital Media?

Today maximum numbers of brand owners advertise their brands and business activities through online media. With a dramatic upsurge in the number of internet users in the country and across the world, online advertising campaigns such as banner advertising, social networking advertising, Wap advertising, PPC advertising etc. have become in-demand means of promoting a brand amongst target groups. If you are a brand owner who hasn’t indulged in online advertising activities, here are few reasons why you should start advertising your brand through digital media-

Maximum reach and impact amongst target customers- Digital Media is the only means of advertising through which a brand owner can reach out to maximum numbers of customers through a single promotion campaign. In today’s world almost everyone is internet savvy. Targeting their attention through an online ad is therefore an easy task for the brand owner. An online advertising campaign is also accessible by any prospective customer who visits the site where the ad is displayed. By chance or by choice, customers access the brand message that reaches them through a personalized channel i.e. their computer devices. This discreet manner of conveying the brand message is also a major asset of advertising through online media.

Fastest means of advertising- Online Advertising is the fastest means of communicating a brand message. Through digital advertising agency it is possible to launch a promotion campaign even within hours after finalizing the brand message. It is also for this reason that maximum numbers of brand and business owners these days prefer to launch their promotion campaigns through digital media.

Rich content- Another major advantage of advertising through digital media is that the brand message is communicated in a crispy manner with an attractive design or graphic. An online ad display therefore easily grasps the attention of any visitor on the site. All in all, customers also find it an interactive means of accessing any brand message.

Saturday, October 22, 2011

Will Online Media Monetize your Business?

Any format or display of brand message that is accessible by customers through digital media/online media comes under online advertising. One of the fast growing mediums of brand advertising, the craze of digital media has drastically increased amongst the brand owners and advertisers. Local businesses and big MNC's companies are implementing their promotion campaigns through various online advertising tools such as Banner Advertising, BULK email advertising, PPC Ads, SEM, Social Networking Advertising etc. Banner Advertising is one of the popular means of promotion adopted by online advertisers.

Today, it is not surprising to find out that 4 out of 5 people surfs internet either for professional or personal reasons. With the drastic increase in the number of internet users across the world, advertisers have shifted their interest of promoting brands through Digital Advertising Agency as a part of their advertising mix. Likewise, it has also become mandatory for each and every brand to have its online presence so that anyone can access it anytime. One of the major assets of online advertising is the global appeal it provides amongst customers. No matter where one resides, any online ad display is accessible by anyone who surfs the internet and come across the website where the brand ad display is live.

The trend of online advertising is expected to increase in the coming years. It is also predicted that online advertising media is the future medium of brand promotion. Though it doesn’t mean that television, radio or print media are going to have a deathblow, online advertising media is infact going to top the chart of all means of promotion in the future. User friendliness and interactive attributes are two main reasons that are going to popularize online media as one of the top means of brand promotion. All in all, online media is the right advertising means to monetize your business.