Monday, August 25, 2014
Internet Advertising in India going Viral through Videos
Internet Advertising India, like the rest of the world has seen tremendous changes in trends, especially in the later stages of last year. A platform which was highly popular for running web banners was soon introduced to the concept of viral videos. Since then, Viral Videos have been a staple offering of Internet Advertising.
Viral Videos are run on the concept that a video can attract at a much higher rate than the other forms of displays. It is best suited from the point of view of innovation too as different story lines can be readily explored without the risk of turning them too complicated for the user’s comprehension. With free messenger apps and social medium platforms being highly popular among youngsters, getting your brand’s promotional video to go viral is the ideal thing to do. If the video is made in a way that youngsters can identify with at least some aspect of it, they will readily share it with their friends, at both the platforms of social media and messengers. The brand message is inserted subtly into the video and the purpose of promotion served. Viral Videos are especially popular service among Internet Advertising Agencies in India due to the presence of tech savvy youngsters.
Higher impact, at a lesser implementation cost and maintenance, makes Viral Video Campaigns a hot favorite among brands. The creative team of the Internet Advertising Agencies also gets a larger canvas to paint its ideas on. Such videos can also be uploaded to various video posting forums in order to gain additional visibility.