SEO is The Key to High Impact Brand Visibility & Meant to be turned with Care

Search Engine Optimization (SEO) is the traditional way to ensure that your business is found by your core audience when they are making relevant searches. The entire procedure runs on the theory of keywords and key terms which are used by the users to make the searches. However, though the keywords play an important role in the search engine’s search for the most relevant website, there are other criteria too which are taken into consideration.

The path of modern SEO Services is one fraught with danger. A certain band of SEO's, infamous as Black Hats, have ensured that certain ways of increasing the visibility before the relevant audiences are now highly scrutinized. Let us take for example, the process of Link Building. Link Analysis has always been one of the most trusted methods for search engines to determine the quality of a website. However, Link Building has withstood so much abuse by the black hats with link buying and other unethical means of earning links, that although still important, it has become a highly dangerous endeavor. You should make it a point to beware of SEO Agencies which guarantee top spots within a week or some short duration like that.

All the major services of SEO like Link Building, Content Posting, Page Redirects, etc., are now highly specialized services, meant to be handled by experts with adequate knowledge on the subject. Look for an agency which aims for a sustained visibility rather than instant high ranks. Practicing unfair means often leads to permanent and irreparable damages and thus is a temptation that should essentially be avoided.

What is Google Bowling in Internet Advertising and How to Safeguard Your Website Against It?

Google Bowling has erupted as a major concern in Internet Advertising in the recent times. It takes advantage of a situation which seems to be a loophole in the way Google penalizes sites that engage in Unnatural Link Building. Two of the ways in which Google determines that a link is unnatural are by analyzing the number of Backlinks that crop up and their relevancy. Engaging in Link Buying and Link Selling is also considered risky activity nowadays.

So, where is the loophole? The answer lies in analyzing what happens if your competitor places Backlinks to your site in the above manners categorized as risky? Google’s algorithms will then calculate that you have engaged in Link Spamming and levy penalties on your website by lowering its rank. Your competitor has then engaged in Google Bowling. It is not just a probability but a tactic which is successfully employed by many. Since most website owners are not aware of the term, they become easy prey. Google Bowling is also a headache for the SEO professionals as Search Engines aren’t readily revealing about the reasons when a website’s ranking goes down.

So, what is the way to safeguard your website against the threat of Google Bowling? Removing the links or requesting their removal is not exactly viable as you would be actually competing against a bot. The Top Internet Advertising Agencies prescribe another unique way of tackling this issue. They opine that instead of concentrating on removing the bad Backlinks, one should concentrate on increasing the meaningful and good Links. If your site has enough number of relevant links, then the ones that have malicious intentions will not be able to create an impression that you are Link Spamming. For example, a well known site or the site of a well known business won’t suffer just because there are few irrelevant Backlinks leading to it. Thus, concentrating on increasing the reputation of the website instead of engaging in a rat race with the Black Hats is a much better approach to safeguard against Google Bowling.