Monday, September 29, 2014
The SEO Agencies in India are in a situation of pulling up their sleeves yet again with Google rolling out the Panda 4.1 Update. It is the 27th Panda Update and is set to increase the opportunity of small and medium sized sites to rank higher. The focus, as in most of the cases, will be on the quality of content in the sites. SEO Companies in India have a special task at hand as there are numerous websites which fall in the small to medium range.
India is one of those areas in the online map, where there are new small and medium businesses entering the world of online branding every day. Panda Update 4.1 will provide these businesses a better chance to compete with their bigger competitors. The focus of the SEO's will be on Content Optimization as the filters are set to screen out poor quality and irrelevant content in a more efficient manner. This new update has been worked out with Google’s new ability to understand the user requirements better. This understanding has been worked out on the basis of user feedback received from webmaster. The roll out of the update has been started and will take about a fortnight more. SEO's need to look at the quality of the content in order to have a positive effect of the update when its roll out is completed.
Google has time and again reiterating the importance of quality content as the recommended way of ranking better. With Panda 4.1 Update, the search engine giant moves a step closer to more effective implementation of the filters.
Monday, August 11, 2014
Search Engine Optimization (SEO) is the traditional way to ensure that your business is found by your core audience when they are making relevant searches. The entire procedure runs on the theory of keywords and key terms which are used by the users to make the searches. However, though the keywords play an important role in the search engine’s search for the most relevant website, there are other criteria too which are taken into consideration.
The path of modern SEO Services is one fraught with danger. A certain band of SEO's, infamous as Black Hats, have ensured that certain ways of increasing the visibility before the relevant audiences are now highly scrutinized. Let us take for example, the process of Link Building. Link Analysis has always been one of the most trusted methods for search engines to determine the quality of a website. However, Link Building has withstood so much abuse by the black hats with link buying and other unethical means of earning links, that although still important, it has become a highly dangerous endeavor. You should make it a point to beware of SEO Agencies which guarantee top spots within a week or some short duration like that.
All the major services of SEO like Link Building, Content Posting, Page Redirects, etc., are now highly specialized services, meant to be handled by experts with adequate knowledge on the subject. Look for an agency which aims for a sustained visibility rather than instant high ranks. Practicing unfair means often leads to permanent and irreparable damages and thus is a temptation that should essentially be avoided.