Maximum Impact on TG through Mobile and Internet Advertising Media

Mobile and Internet media are considered two effective channels to advertise a particular brand, service or business amongst target groups. Any promotion campaign launched through mobile or internet media is accessible by customers in a personalized manner. Any Brand Advertising campaign launched through mobile or internet medium provides high impact about the product on customers’ mind. The advertiser also has complete controllability over the entire promotion campaign of his brand i.e. he can launch the campaign anytime (once the brand message is ready) and bring it to a halt if his promotion objectives are achieved or if he doesn’t find it necessary to run the campaign anymore. This complete controllability of the promotion campaign is yet another asset of advertising through internet or mobile media.

Most of the brand owners at present advertise through mobile and internet advertising media. These two advertising mediums are infact becoming popular day by day. Also accredited as future mediums of brand advertising Mobile Advertising and internet advertising practices are going to be in further demand considering the following conditions-

The burgeoning market – The brand market is astonishingly mushrooming at a fast pace. Also, many new brands are further launched that provide advertisers more opportunities of advertising. Modern brand owners prefer to launch the promotion campaigns for their brands through the most reachable and impactful channels of communication for which mobile and internet advertising,internet Banner Advertising media become two effective solutions.

Rising tide of modernity- It’s a modern world. Customers prefer anything modern or up to date. Also blessed by various technological innovations, modern customers have become choosier. Mobile and Internet Advertising media serve the purpose of various advertisers by communicating to customers in a modern mode with a contemporary approach. Customers’ infact love it when they access any kind of brand information right through their personal devices such as mobile phones and internet media. By and by, it is true that the trend of advertising through mobile or internet media is yet to increase in the future as these two advertising media provide maximum impact on TG about the brand, service or business.

Two Distinctive Modes of Advertising

At the end of the day, as a brand owner, what matters is how much business you generate for your brand right? You invest your time, money and effort to effectively position your brand in the market. Sometimes the promotion campaigns work pretty good, sometimes it scores an average impact. To assist your promotion campaigns for your brand, let us talk about two distinctive means of advertising in today’s blog. Mobile Advertising and Internet Advertising(also known as online advertising) are two distinctive means of brand promotion that ensures effective reach and strong impact amongst target customers or prospective buyers of your brand.

Any form of brand message that is accessible by customers through a mobile phone device in the form of SMS ads, gaming ads, Wap banner ads etc. comes under mobile advertising. With an increase use of mobile phone devices in India, mobile advertising practices are vastly adopted by brand and business owners across the country. A mobile phone device is a personalized medium of an individual. Therefore any brand message conveyed through this medium of communication provides effective impact and reach amongst customers. Customers are also fond of the discreet manner of presenting the brand message through mobile phone devices.

Like mobile media, internet advertising is also becoming a fast growing means of brand communication amongst the brand owners and advertisers. It is infact an internet-eccentric world we live in. Internet connects us all irrespective of where we reside. A fastest means of communication amongst human beings, internet advertising media has also become a fastest means of communicating any brand message to any category of target group through the web-world. Banner advertising, Search Engine Marketing campaigns, Bulk email campaigns, viral marketing, mailer ads etc. are some forms of internet advertising widely practiced by brand owners. Already popular as a future means of brand communication, internet advertising practices are yet to create more waves in advertising planet.

The Future Mediums of Advertising

Advertising here, advertising there, advertising everywhere. We are surrounded by brand advertisements everywhere we travel or move around or even when we stay indoors and switch on the television or radio. Advertising practices are increasingly becoming popular day by day. Amongst the various means of advertising, mobile and internet advertising media have emerged as two personalized channels of brand communication. Today, maximum numbers of brand owners promote their brands through internet or mobile advertising media. SMS Mobile Advertising campaign, email campaign, Banners Advertising etc. are some common practices of advertising through mobile and internet devices. Over the last few years, advertising through internet and mobile domain has become a common practice of promotion amongst the brand owners. In fact marketers have opined that the future of advertising belongs to internet and mobile media. In the following paragraphs, let us take a look at few features of mobile and internet advertising-

Most personalized channels of communication

A mobile phone device or internet media is a personalized means of communicating any brand message to customers. Any brand message conveyed through mobile or internet media reaches out to customers in a personalized manner. Customers also have full-fledged liberty whether to access the brand message or simply ignore it. This flexible feature of advertising through mobile and internet media encourages brand owners to adopt these two channels of brand promotion for their products or businesses.

Complete controllability of the campaign

The brand owner or Advertiser has complete control over any ongoing promotion campaign. Once the brand message is finalized, the campaign can be launched. One major advantage of launching a mobile advertising or Internet Advertising campaign is that the brand owner can study the impact of his ongoing campaign. The brand owner can accordingly continue or discontinue his web advertising campaign. This complete controllability of the promotion campaign is yet another striking feature of launching a promotion campaign through internet or mobile media.

How do brand owners benefit from Mobile Advertising!

Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though Internet Advertising practices will sustain its own position, mobile advertising is fast emerging as a favorite tool of brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from Mobile Advertising campaigns.

The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various brand advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.

Mobile Advertising practices such as Bulk SMS Service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers. For example a bulk SMS campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further so will mobile advertising practices.

Why Mobile SMS Advertising is recommended for your Brand?

Internet and mobile media- both are becoming the two most popular mediums of brand advertising. Through a mobile advertising or internet advertising campaign, gaining attention of customers is minutes away. It is not an easy task to hit customers’ attention through an Advertising Channel. However, internet and mobile media provide effective and perfect reach to customers by providing personalized brand communications in a customized manner. Two of the most common questions worth a good discussion are ‘why mobile and internet media are becoming popular day by day? Why these two advertising mediums have been acknowledged as the ‘future mediums of brand advertising’?’ The following paragraphs will provide some idea about the benefits of mobile and internet media as two popular modes of brand advertising-

The changing behavioral norm of modern customers accounts for one of the reasons why mobile and internet advertising media are becoming more popular. Today’s customers are street smart. Usually encouraged by a rational motive, modern customers also ensure that they save their time and effort as much as they can. So, they need some different advertising media – not the same old time consuming television or radio media to access information about various brands. Mobile SMS Advertising or Banner Advertising provides these customers with the exact type of brand information that they seek. What is more advantageous for these customers is that, the brand messages conveyed through these very two advertising media reach them through their personalized mobile phones and internet devices. This not only provides a customized brand message but offer them an exclusive choice to go through the brand message anytime they prefer to do so.

Mobile advertising and Internet Advertising ensure that customers need not travel anywhere or switch on television or radio to find out any brand information. The brand messages come to them through the most reachable channels without even being asked for. And they have their own choice whether to go through the Brand Message or to ignore it.

Can a Unique Advertising idea create your Brand Image?

Advertising is one of the most used and effective tools of marketing. Every brand that is present in the market needs to be advertised and is advertised- firstly to generate awareness about its presence, secondly to persuade customers to buy or adopt and enhance revenue of the organization. Advertising can never be neglected or ignored. As long as the marketing trends continue, advertising will always be an important tool for any brand to create its own story in the market. 

Various emerging brand owners ponder over this question i.e. can a unique advertising idea create your brand image? The answers are explained through the following paragraphs.

A brand offers various features or benefits to its customers. These features and benefits need to be highlighted, talked or shared with customers. The advertiser has to anyways provide the brand message through an advertising campaign. What matters is how the advertiser presents or conveys the brand message. Presenting the brand message just for the sake of advertising is a must avoid strategy for any advertiser.  The brand message has to be presented in an interesting manner (doesn’t necessarily mean talking pompously about the brand). It is a must to keep the brand message simple yet interesting. Talk about relevant features that will excite customers’ interest.  Invent a story, add some personal themes and make customers feel how relevant that brand story is with their own lives. For all these, a unique idea is to be seeded. The idea later becomes a story and through that very story the brand message is delivered to customers. 

If the Brand Advertising idea is good enough, it is easier to create a lasting image about the brand. A lasting impression indirectly signifies probable sales of the brand meanwhile persuading customers to adopt the same. Needless to mention again that no matter which tool and technique one uses, a unique advertising idea is all it takes to create one’s brand image.