Tuesday, April 12, 2011
Why do brand owners advertise their brands? Obviously to generate awareness about the presence of the product and ultimately to enhance sales. The objective of every advertising campaign is to endorse the product or service of a particular company. An advertising campaign helps in creating a brand identity simultaneously serving as a successful means to keep going the communication flow. For brands that already exist in the market, advertising provides recall to customers, while for brands that are newly launched, Advertising familiarizes its image amongst the target groups and also attracts new pool of target customers.
Advertising can be practiced through various mediums or channels. Television, radio, print, outdoor media etc are some mediums of brand promotion. Mobile Advertising and Internet Advertising or online advertising are two modern means of brand promotion. Brand owners have recently shifted their attention to advertise their brands through mobile media. A subset of mobile marketing, mobile advertising is a personalized means of promoting a particular brand amongst target groups. Mobile Advertising is an advantageous practice of promotion as it provides immediacy or responsiveness to customers. Mobile phones are the personalized devices of individuals. Hence, communicating through this very device provides the targeted impact on customers. In India, Mobile Advertising is a new territory discovered few years back. Brand owners and advertisers who are willing to gauge the market response immediately from their target customers, deploy mobile advertising campaigns.
Internet Advertising is equally effective like mobile ads. Banner Advertising is one of the commonly practiced modes of promotion through internet media. In today’s digital world, internet advertising trends are quite in vogue. Internet advertising is advantageous as it gives the advertiser the complete control over his campaign. Like mobile ads, internet advertising renders effectiveness and immediacy. PPC, pop-up advertising, affiliate marketing, Banner Advertising, BULK Email service etc are some common forms of online advertising.