Online Advertising versus Other Modes of Promotion!

Advertising on the net is considered more advantageous. Modern brand and business owners therefore create an online presence of their products and services and also prefer to launch their promotion campaigns in the form on online advertising. Winning the attention of modern advertisers, internet advertising sets the tone as one of the most in-demand means of brand communication at present. In this blog, let us take a look at a few advantages of web advertising over other means of promotion. 

Internet advertising media is a cost-friendly means of communication. With a defined budget, one can choose the most relevant form of online advertising to promote the product or service. Banner ad campaigns, e-mailers, virals, PPC's, pop ups etc. are a few forms of web advertising form which the brand owner can choose from. 

Social networking advertising i.e. promoting a brand or business message on social networking sites such as Facebook, Twitter, MySpace etc. has also become a trend among modern advertisers.

An online advertising has an added advantage over print or other advertising media in terms of the availability of brand message. When customers visit the website where the brand message is displayed they can easily go through it. Like an outdoor ad display, this ready availability of brand message is one of the assets of launching an ad campaign through internet media.

One of the major advantages of Internet Advertising over other mediums is that the brand is exposed to a wide target market through it. An online ad display is not limited to a particular region or country, anyone who comes across the website and sees the ad display can access the brand message.  An online advertising message is also a customized means of communication. Customers do not feel pestered with the brand message through online media. They can either go through the brand message or simply click on close button to do away with the brand message. No other advertising medium provides this facility.

The rising trend of web 2.0 Advertising

Online Advertising practices are becoming liberal these days. Anyone who can afford the resource of an internet advertising campaign is eligible to launch any type of promotion on the internet world. Also with the introduction of blogging and social networking sites, a new trend of Web Advertising has also been set among advertisers. Web 2.0 Advertising, of late, redefines internet advertising like never before. This blog provides a brief idea about the rising trend of web 2.0 advertising and its advantages.

It has been noticed that advertising on social networking sites provide the much needed proximity to clients besides increasing the frequency of social contact. A major advantage of Online Advertising on social networking sites is that it creates a structured internet community for prospective customers where like minded people interact with one another. It is the choice of an individual to continue or discontinue any association with the advertised brand. Customers are always king when it comes any type of advertising be it web advertising or other forms. Everything is also under one’s control. There isn’t any case of any type of force exerted on particular customers to buy or adopt a product at any cost. The advertiser simply presents his brand message and that’s it.  Customers can have their choice to accept or deny what is being communicated by the ad message.

Free and fair expression is another advantage of web 2.0 advertising. While blogging or sharing an update on Facebook, a brand owner needs not be too serious in terms of presenting his brand message. As a most observed trend on social networking sites, anything presented in a humorous manner is easily liked and commented on. If you want your brand to take an active participation in the competition, you as a brand owner should maintain a good social networking relationship with your prospective clients.

Importance of Online Advertising

Internet Marketing has become a popular practice among modern advertisers. An online advertising campaign is considered an important ingredient of media mix. With an increase number of internet users, it is advantageous for every brand owner to communicate his brand message through online media. Web Advertising in its many forms attracts various customers who randomly surf the internet. Those who are surfing the internet may get interested in your brand or business. Your business can be taken to the next level through a proper web advertising campaign.

An Online Advertising brings traffic to your website and familiarizes your business activities to potential customers who would be interested in it. Many ways of web advertising are available for your brand or business to communicate with target customers. Banner Advertising, Email marketing, Viral marketing, PPC ads, Search Engine Marketing etc. are a few common means of online advertising implemented by advertisers. An online advertising campaign also enables tracking of the running campaign. Therefore as a brand owner, you can keep on a watch at your running campaign. It is also your choice whether you want to continue or discontinue the campaign.

Things to consider before launching an online ad campaign

Well, there are certain things that should be considered before launching a Web Advertising campaign of your brand. First and foremost, it is important to gather information on various websites and online companies that are ready to launch online advertising campaigns. Select the sites with the highest web traffic. The reason is obvious. Those websites with high traffic are the right places where your brand message will be easily accessible to customers. Once you decide on the website, consult the advertiser who has the advertising right or has bought spaces on that website. The advertiser will provide you a payout on the basis of the exposure they receive on their advertising services.

Why it is a must to adopt web advertising practices?

In today’s world, internet has opened up new avenues for doing business. Many brands and businesses are therefore populating internet media to create awareness among target groups about their presence in the market. Internet Advertising or Online Advertising or Web Advertising is therefore a raging practice among advertisers. The World Wide Web is now a medium of promoting marketing messages to global audiences at a very affordable cost. All in all, internet has taken the overall concept of globalization to a new high thereby enabling many brands and business to go global.  

For customers the internet is a one stop shop for entertainment, information or for shopping purposes. Watching videos, social networking with friends, readings news and books, ordering their favorite brands through online shopping portals – all these are a few observed trends among modern customers which insinuate how internet is the most relied on medium of communication across the world. Amid all these internet is also becoming a fastest growing medium of advertising. Internet media is not limited by geography and time which provides an added advantage to brand owners to launch their promotion campaigns on a global platform. 

The importance of Online Advertising can be gauged from the very fact that maximum number of brand owners these days advertise through online media. Internet Advertising is an ideal means of promotion for small advertisers or brand owners. One can also avail of free web advertising options such as social network ads, free classifieds, bookmarks etc. Every business or brand can be attractively presented to its target customers through a proper website. Customers can avail of all the valuable information about the brand or business by visiting the website.  Every online ad display is linked to its website for example a banner ad display or  PPC advertising  if clicked on directs customers to a landing page of the brand or business’s website.

How Web Advertising is significant for your brand?

If you are open to the idea of web advertising, you should not waste a single minute to devise your strategies to implement the promotion campaign. Web Advertising is significant especially for those businesses that need to create some noise in the market. An Online Advertising campaign is a must for any kind of business that is web dependent to communicate with target customers or to convey any type of brand information. A few advantages on online advertising are discussed in the following paragraphs. Take a look.

Good traffic on the website

An internet advertising campaign if effectively implemented generates a good traffic on the website thereby popularizing the brand and calling attention of customers. Customers generally visit a website on two grounds- 1. While randomly searching the website of that particular brand or business. 2. As directed by an internet advertising display such as a banner ad or PPC display. It has been observed that banner or PPC Ads are the common mediums through which maximum of customers visit a website. Thus, it provides a clue how online advertising is really important to a brand or business owner to convey any type of message among target groups.

Web Advertising provides a global platform

Brands or businesses get a global platform through its web presence. By launching any type of online advertising campaign, the brand owner makes the message available to anyone who visits the site where the message is displayed. There isn’t any geographical limitation while launching an Internet Advertising campaign. Thus a local brand can even target a global target audience and an international brand can also easily reach out to local customers through any form of online advertising. Online Advertising is ideal for both small and large scale advertisers. One can choose from a range of web advertising forms. Banner Advertising, Email Marketing, Search Engine Marketing, PPC, CPA etc. are a few forms of advertising on a website.

Is online media the right advertising tool for you?

Online advertising is one of the most implemented tools of promotion among modern advertisers. This blog provides an insight on how internet advertising is just the right means of promoting your brand or business among target groups.

Most of the advertisers are fully aware that Internet Advertising is audience specific. Online advertisers use phrases or keywords in most of their online ads that are most likely to target and attract customers on the website of their brands. For example, a user may enter the phrase ‘best health drink’, on the search engine bar; most of the ads related with health drink appear on the right side under sponsored links and also on the page where the search engine directs. If you are an owner of a health drink, you can easily attract customers to your website by working out these search engine marketing tactics which form an important part of web advertising. Advertisers can collect data on customers or household consumers who can be targeted through the campaign.

An Online Advertising campaign also provides a global appeal. Local brands can avail of a global platform through an internet advertising campaign. There isn’t any geographical boundary on an online ad. Customers can also place orders right on the internet. There are many online shopping sites from where one can choose a desired product or service and purchase it then and there. Communication gap is gauged through web advertising.

Banner Advertising, WAP advertising PPC ads, pop ups, Viral marketing, Email/SMS campaign, social networking ads etc. are a few forms of internet advertising. Article and blog writing, search engine marketing, classifieds, bookmarks etc. are also frequently adopted means of promoting brands and businesses through online media. Online advertising is expected to grow further in the coming years especially with the prospect of many brands that are yet to be launched in the market.

Is Internet Advertising an accepted medium in India today?

Online advertising also known as internet advertising or web advertising is now a booming practice among Indian advertisers and brand owners. Many online ad networks have been introduced in the last few years that assist online advertisers to launch effective promotion campaigns for their brands through online media. It can be well summed up that Internet Advertising today is an accepted medium of communication in the country. Many brands and business owners are heavily relied on internet media for any type of promotion.

A rampant growth in the online ad space of India and the accompanying rise of ad networks have both encouraged many brand owners and advertisers to switch to Online Advertising. The best part of web advertising is that the advertiser can target either a local or a global market. There isn’t any geographical limitation of launching an online advertising campaign. Even a local brand can be promoted to a global audience.

Banner Advertising, WAP advertising, PPC, Pop Ups, Email marketing, Search Engine Marketing, Viral marketing etc. are some of the common forms of web advertising among advertisers. Online Advertising is exceptionally interactive in nature therefore it is an engaging and attention-grabbing means to attract many customers. Web advertising also enables you to take notice of exactly what your target group has to say about your brand. The communication flow is therefore not one way.

Internet advertising also enables brand owners to immediately adapt to certain messages in accordance to the need or urgency. Once the brand message is ready, the advertiser needs not waste time to launch the campaign. So, it can also be acclaimed that online advertising is the fastest means of brand communication that also provides an instant impact among target groups. Advertisers also avail of facilities of real-time evaluation and reporting through this means of advertising. It is also worth mentioning that online advertising is a cost effective means of promotion. Advertisers can decide their own budget and accordingly launch the campaign.

How advertising mediums have changed over the years?

Some years ago when we talked about advertising we had a very mundane understanding about the various norms and also about the mediums of promotion used for different brands and businesses. Today, advertising is an evolved art of brand and business communication and it is also noteworthy to know that the understanding of its importance, norm and channels is also redefined. All thanks to new age technology that has enabled many advertisers to come up with many innovative branding solutions. Also with the popularity of digital media, brand owners can easily connect with their target customers through fast means of communication. Mobile Advertising and Online Advertising are two fast means of promotion implemented by maximum number of advertisers in today’s time.

With internet becoming the fastest means of communication among individuals across the globe, brand owners have also discovered many advantages of promoting brands through internet media. Internet advertising therefore has become a modern trend among advertisers who want to popularize their brands among maximum number of customers. An additional advantage of online advertising is that the brand message is easily accessible by anyone who surfs the site where it is displayed.

Web Advertising is also considered as a reliable means of communicating with target customers. Customers who come across any web advertising display can visit the website of the brand and seek valuable details about the brand. Customers access the brand message in a discreet manner through an internet advertising campaign which means they have a full-fledged liberty to accept or ignore the brand message. Whether they decide to buy the brand or not, no force is exerted on them. They have a sole liberty on their buying decision. It is this very feature of online advertising that has attracted the attention of maximum number of brand owners to choose this medium of brand communication.

Advertising through Mobile and Internet - Worth or not?

One of the questions advertisers and brand owners ponder over is whether mobile advertising and internet advertising are worth to be included in their promotional strategies. This blogs provides brief insight on how it is beneficial for every brand owner to invest in Mobile Advertising or internet advertising campaign. Read further. 

Newest means of communication Mobile phone devices and internet media are two newest means of communication among individuals. The same mobile phones and internet sites have also become popular avenues of Brand Advertising. Mobile Advertising or Online Advertising ensures that the brand message reaches out to customers in a very personalized manner. It is this very attribute of mobile and web advertising that encourages brand owners to opt for their promotion campaigns. Targeted in nature A web advertising or mobile ad campaign is launched after collecting a data of customers who could be potential target customers of the very brand. Therefore, it is obvious that a web advertising campaign provide targeted brand message to customers. Attractive and eye catching Any online advertising display easily attracts customers’ attention. 

A banner advertising campaign for example provides an attractive look to customers who visit the website where it is displayed. The banner advertising agency has worked on the best ideas and strategies to attract maximum customers through the banner advertising campaign. The role of a banner advertising agency is in fact commendable. From conceptualizing the promotion idea to presenting it as an attractive ad display, it is the Banner Advertising agency that holds the credit of every strategy and its implementation. Conveys rich brand message to customers An online advertising display conveys rich brand message to customers. With so many creative brains working behind the concept and the brand communication, it is obvious that the final ad content through an online media would be something rich for customers to go through and hence easily allure their attention.

How aware are you about online & mobile advertising?

Mobile Advertising and Online Advertising are two most adopted means of brand promotion among advertisers and brand owners. As a brand owner or advertiser, are you really aware about how online and mobile advertising can benefit your business? If not, read further and find out the significance of Online Advertising and mobile advertising.

Customized Means of Communication
Internet advertising and Mobile Advertising media are two customized means of communication through which customers avail of the brand message. Customers are the kings when it comes to accessing a mobile or web advertising message. They decide and then only go through the type of brand message they prefer. There isn’t any compulsion to read the brand message. They are instead compelled to read the brand message if it is really interesting.

Rich and Eye catching content and Graphics
 A web advertising message provides a strong impact on customers’ mind because of its rich and eye catching content and graphics. One cannot simply ignore an ad display that is quite alluring which is the very reason why customers cannot help accessing an online ad display be it a banner advertising display or social networking ad. Banner Advertising is the most commonly adopted means of brand promotion through online media. The credit of an attractive banner advertising campaign goes to the banner advertising agency that handles the creative and overall communication of the brand.

Targeted and targets a wide audience
An Internet Advertising campaign or a mobile advertising campaign is usually targeted in nature. The customers for any mobile or internet ad campaign is identified through a reliable data. So, it is easier for the advertiser to reach out to that particular target group who would be easily encouraged to adopt the product. The advertiser can also target a wide audience through a single mobile or web advertising campaign.

Brand Advertising on Internet Media!

We cannot imagine a world without internet today. From finding quick information to entertaining ourselves with songs, videos or movies and also from accessing official mails and messages to Social Networking with friends, Internet has become the fastest means of communication among individuals across the globe.

Online Advertising/Internet Advertising/Web Advertising campaigns have also become a fad among brand advertisers. From small business owners to big MNC's, online advertising has become a favorite means of communicating any message to target customers. Following are some benefits of Online Advertising as compared to other means of advertising.

Fastest means of communication
Internet Advertising is the fastest means of brand communication. If the advertiser is ready with the brand message, he can launch the campaign then and there. Customers who visit the site (where the ad is displayed) can instantly go through the brand message. Like television or radio commercials, online ads are not periodic. One can click on the ad anytime and find out what the brand message is all about.

Complete brand detail
Every web advertising display when clicked on is directed to the homepage of the brand. This provides customers a chance to know the complete detail of the brand. Customers can spend as much time on the brand’s website. There is no force exerted on them to stop or continue reading the brand detail.

Full control on brand message
Online Advertising also provides Advertisers a full control on the ad campaign. If the advertiser wants to discontinue the campaign, he can easily do so. One can also find out the impacts of the running campaign. No other advertising media provides such facilities to track or trace the results of a running campaign as online advertising does.

The above mentioned reasons clearly explain why more and more brand owners are opting for internet media to launch their promotion campaigns. If you are a brand owner who has never tried online advertising, it’s time to let your brand go online and boost your business.

Why should you advertise through online media?

Are you keen to know why online advertising is such a hit among Modern Advertisers and brand owners? If yes, this blog talks about a few advantages of online advertising and how an internet advertising campaign can benefit even a small business owner. Keep reading.

Cost-effective

Online Advertising is a cost effective means of promotion. Small advertisers can even benefit a lot by promoting their brands or businesses through the various internet advertising tools. Banner Advertising, Search engine marketing, WAP Advertising, PPC Ads, Classified Ads, Email marketing etc. are some common forms of online advertising. The advertiser can decide his own budget while launching the ad campaign through online media. Besides, the advertiser also has complete control over the ongoing campaign. Therefore at any point of time, he can suspend or stop the running campaign.

Customized means

Internet Advertising is a customized means of conveying any brand or business message among target groups. Unlike television or outdoor media, there isn’t any chance of missing the advertising message through an Internet Advertising campaign. Those customers who randomly surf internet for any personal or professional purpose can also be prospective customers of the brand. This random delivery of brand message through a reachable means of communication is one of the main reasons why maximum numbers of brand or business owners these days prefer to launch their promotions campaigns through internet media.

Fastest means of brand communication

Internet is the fastest means of communication among people across the world. Internet is also the easiest and fastest means of communication between brand owners and prospective customers. For example, a brand promotion campaign launched few minutes back can be accessible for various customers within minutes. Also with customers’ heavy reliability on internet media, Online Advertising is the best branding solution for any brand, service or business.

Many business owners have benefited from various online advertising, Web Advertising campaigns. If you want to join their league, start adopting the various internet advertising means. Good luck!

How web advertising is an advantageous medium of promotion

Web Advertising or Online Advertising is an advantageous means of promoting a brand, business or service among potential buyers or target groups. Online Advertising is considered the most effective and cost efficient means for brand owners to communicate with target groups. Also known as digital advertising, any brand message that is displayed through a particular website easily reaches out to the TG with a targeted impact. In today’s blog, let us take a look at some advantages of digital advertising.

Brand owners usually look out for one such advertising media that provides the targeted brand message quickly and with the desired impact. Any Web Advertising campaign effectively reaches out to customers providing a rich impact about the brand. An attractive graphic and a rich content are two main features of an online ad display. Customers who randomly surf on a particular website are easily attracted by the ad display. If the brand message is of their interest, they would spend some more time to find out the details. The landing page of the ad display provides a brief detail of the brand. Customers therefore have an additional option to read detail features of the brand. On the other hand, if the brand ad doesn’t seem to be of their interest, a close button easily does away with the ad display. Customers always have the liberty to access or ignore the brand message. This choice ability is one of the reasons why customers prefer internet ads over other advertising channels.

Web Advertising is an advantageous medium of promotion as compared to other advertising media. The advertiser can trace the result or impact of his ongoing campaign. After studying the result of the campaign, the advertiser can either continue or discontinue his campaign. If he thinks it will be beneficial to carry on the campaign he can continue running it, if otherwise, he can discontinue the campaign anytime. This complete controllability on the brand message is one of the most advantageous reasons why many advertisers prefer to launch their ad campaign through online media.

Does Internet Advertising Attract a specific Target Audience?

Call it online advertising, web advertising or digital advertising; any kind of brand promotion through online media has become one of the most adopted means of promotion among advertisers. Online Advertising is not different from TV or radio advertising but for the medium and style of brand communication. Brand information reaches out to customers free of cost. However, a major advantage of digital advertising is that a brand owner can reach out to a wide target audience through a single promotion campaign of his product. Internet Ads are infact directed towards the right group of people who would find the brand message useful and informative. Above all, a web advertising campaign of a brand opens new possibilities to spread messages and generate awareness among target groups. The brand message is also customized in nature. Customers have their own choice whether to read or neglect the brand message.

In order to run an internet advertising campaign, the brand owner pays a fixed amount to the advertiser for each person who visits the page with the ad. The brand owner also pays a fixed amount to have his Brand Advancement posted for a specified duration. The brand owner also has the option to promote his product or service through survey based contents on the advertiser’s site. He can also control the market by targeting special sections that would respond to the brand message. An online ad campaign is also a beneficial way to increase traffic on the brand owner’s website. All in all, if brand owners work on various strategies and activities of online advertising such as SEO, SMO or Classified ads, they can benefit a lot besides providing a rich impact among the TG. Web Advertising is becoming popular day by day. From small business owners to big MNC's online advertising practices are constantly adopted.

If you are a brand owner who is looking forward to attract a specific target audience, an online advertising campaign can work wonders for your brand. However, ensure that your promotion campaign is implemented by an advertising agency that has experience and expertise in online advertising.

Myths versus Realities of Advertising- A look!

One of the interesting things to be noted is that the tools or techniques used for a particular advertising campaign are even branded which means they were already advertised through some other advertising activity (recently or long time back) utilizing all the available resources. To cite an example, while launching an advertising campaign through print media, advertisers are concerned whether the tools and resources used to create the print ad are branded or not. The hierarchy of Brand Advertising continues without any stop and the same hierarchy will continue as long as brands exist in the market place. In this blog, let us have a look at some myths and realities of brand advertising.

Myth- Brand advertising is a random activity of some marketing professionals who want to popularize their brands amongst the potential buyers (half baked truth).
Reality- Brand advertising is an important marketing tool which requires meticulous planning and orientation of the same promotion plan in order to gain public attention and ultimately enhance sales of the product.

Myth- Brand advertising provides instant sales for the product (too pompous)

Reality- Any advertising campaign encompasses media planning, selection of media tool, defining a timeline and various such factors. All these jointly target to promote the image of the brand to the customers and to enhance sales for the product. However, there isn’t any such guarantee that advertising can provide instant sales for the product. Personal selling can provide immediate sales of the product but advertising cannot guarantee sales. Advertising communicates between brands and customers and persuades the latter to buy or adopt the product. However, a particular ad message cannot compel anyone to buy the advertised product.

Myth- Advertising is meant only for tangible products (a false allegation)

Reality- An advertising campaign is not just meant for brands. Even services, ideas, causes, events etc are advertised amongst the target groups. The means and methods of advertising no doubt vary for service, cause, business or event advertising. However, it is a false allegation that advertising is meant only for tangible products.