2 Primary Ways of Increasing SEO Performance

SEO (Search Engine Optimization) is a continuous process and one which requires fast changes at regular intervals. However, 2 of the primary ways, which can be considered the foundations of Finest SEO Services, still hold importance. These 2 ways involve targeting the convenience of the 1. User and 2. the Search Engine Bots.

The Best SEO Companies know that targeting the convenience of the user is of far more priority than targeting the bots. A page which is created for the user, aided by links which bring in the relevant users, will bring in large volumes of traffic, thereby improving the rankings of the websites. Though this process is time consuming, it is still a vital step for long term SEO Solutions. A website, which cannot be read easily by a user or cannot provide the solutions to the user’s original inquiry, will soon become a deserted ghost town. Retaining top spots in the SERP for long, just on the basis of the other tactics, without the aid of a healthy number of visitors, is not a feasible task.

The next area, which should get the attention of the SEO, is the On-page SEO. These involve the coding of the website which is read by the search engine bots during crawling. Making sure, that the targeted keywords are captured by the bots, holds significance for a high performance in SEO. A keen observation of the latest happenings in the industry is a must for any SEO Agency looking to provide Top SEO Services to its clients.

Now, since the convenience of the user is also the primary target of the search engines, some may argue that both are one and the same. However, the recent fiasco, in the case of “content in the tabular format” has shown that, both them can be as different as chalk and cheese. Google has recently stated that the content in the tabs, which is not visible by default, may not be considered by the bots. This means that though the tabular format may be more organized for the user, the bots may still leave it untouched. The Top SEO Agencies know how to maintain the balance between the convenience of both the users and the bots.

Advertise Online? Make Sure Your Content Leaves No Scope for Trolls!

Internet Advertising has a new threat. No, this threat is not from the black hats, neither is it from a new updates of the search engines. This threat comes directly from the very users which Internet Advertising target (or at least the cheeky ones). These are the very funny, very witty (but from the brand’s point of view, very unwanted) Trolls. Trolling has the capability to hit your ad so hard that it becomes a major task to proofread it against any such possibility.

A troll is any internet user who comments or modifies any posting on the internet (including ad campaigns) with an intention to cause disruption or sabotage the post. A troll usually finds loopholes in the graphics or the ad copy and wrecks havoc with slight modifications or by pointing out the discrepancy with their comments and re-tweets. The way to prevent them from doing so is to ensure that the copies and design do not resemble anything which is offensive or defeats the purpose of the campaign. Campaigns which are highly localized should also take the local anecdotes and customs into consideration. For example, an Internet Advertising Campaign, using a series of images and targeting the Middle East, should be careful as Arabic, the prevalent language there, is read from the right to left.

The trolls have increased the importance and scope of proofreading. The leading Internet Advertising Agencies take special care on this front. A trolled ad campaign often tends to be a complete disaster as it usually gains more popularity than the original ad itself.

Online Marketing Campaigns Should be Considerate of All Major Devices

Online Marketing Agencies are over with the days when they had to consider only the desktop as the major device which is used by the users. In fact, the 21^st century internet users often consider the desktop as the last resort to stay connected. The speed and power of the mobile devices have increased manifold and there are hardly any functions of internet applications which cannot be performed on the mobile phones, tablets, laptops, etc. Your brand’s Online Marketing Campaigns should thus be considerate of the fact that the content of the campaign is optimized for all device platforms.

Enough instances have been reported by various Online Marketing Agencies about loss of viewership by campaigns due to the incompatibility of the device. Let us take the example of an email campaign which is not compatible with the mobile devices. Most of the users nowadays read emails on their mobiles. Leading email service providers, in fact, have dedicated mail applications just for the purpose. Such a reader will undoubtedly skip any mails which he cannot conveniently open and read in his mobile device. When the large numbers of mobile phone users are considered, this would be a huge failure on the part of the campaign. Also, as this number increases at a constant rate, investing in mobile optimization is an investment in the future.

Looking at the high rate of innovations in the industry of communication, it is very likely that the process of introducing newer devices will continue unabated. It is very important for Online Marketing to keep a track of the success of such devices, as those are the platforms were the chasing of target audiences will have to be done.

Things to Take Care in Online Marketing in Delhi

Online Marketing is one of the best ways to reach your target audiences in a systematic and controlled manner. However, like every region, target groups in Delhi also have certain nuances that should be considered in order to get the best results. Delhi and the NCR (National Capital Region) presents some of the most well connected target groups. They are heavy internet users and can be effectively targeted through Online Marketing if a few guidelines are followed.

The first golden rule is the one followed by all leading Online Marketing Agencies in Delhi. It is the rule of discretion. Targeting a user just because he can be targeted is foolishness at a time when every internet user is usually bombarded with ads. This ruins the reputation of the advertiser amidst the potential buyers and borders on the abuse of the targeting power bestowed on the brand. Thus, an accurate target group analysis is of prime importance. An agency which can do that, with relevance to the consumers of your brand, is thus a perfect choice for a perfect start to your Online Marketing Campaign. When an Online Ad lands in front of a relevant user, the need for obnoxious methods of retaining his attention also does not arise.

Once the campaign begins keeping the relevancy of the targeting high, it is equally important to provide ample opportunities for the user to send back his/her feedback. Not only do they create an immediate database of suggestions for you to consider, but also increase the consumer-brand bond. The above points remain at the top of the priority for any Online Marketing Agency in Delhi worth its salt.

What Were the Most Successful Methods of Internet Advertising in 2014?

As the period of Internet Advertising 2014 comes to an end, let us look at the trends which have emerged the most successful. With this write-up, we continue our practice of providing periodical forays into the medium of Internet Advertising. Our aim, in discussing the most successful methods, is to present a map of performance which brands and Internet Advertising Agencies can use to evaluate the most relevant techniques for the purposes of their promotion.

2014 saw the rise of the Viral Videos. Internet Advertising took life from the static Web Banners to animations and then to full-fledged videos. In fact, the online platform was soon used as a faster and cheaper method of propagating these videos than the traditional medium of TV. The fact, that short videos could be sent to each other free of cost with the use of the internet, was amply used by the advertisers to ensure that the videos reached as far as possible. The amount of visibility gained by such viral videos has attained unprecedented levels in 2014.

PPCs formed the other area where much activity was seen this year. This platform received a major boost with Google pushing its Google AdWords SME Program where special focus was put on the convenience of the small and medium businesses. PPC's are an effective way of increasing the efficiency of your Internet Advertising budget as you pay only when the user makes a click. 

Apart from the above 2, which remained at the top of popularity, internet contests, email marketing, etc. also continued enjoying the patronage of the brands and special attention of the Internet Advertising Agencies.

Go for 360 degree Internet Marketing Campaigns

One of reasons, why an association with an Internet Marketing Agency has become an important part of your branding solutions, is its ability to implement 360 degree Internet Marketing Campaigns. This is not just a luxury which you can enjoy but also an important requirement in the present competitive markets. Let us analyze the advantages and the nature of such campaigns.

As suggested by the name itself, a 360 degree Internet Marketing Campaign considers and hits on all the possible points where a consumer can be reached out to in the extensive process of marketing. With the internet and especially with the ability to use internet on mobiles, a user can be reached round the clock and irrespective of his location. This changed the whole nature of advertising and the rules of the game. With this ability, the concept of 360 degree Internet Marketing was born. Although the users can be reached out to at all the stages of the campaign, it is highly advisable to use only those time slots when he is in the best situation to be impressed. Thankfully, those time periods can be accurately ascertained by studying the online behavior of the user.

Some of the common points of the marketing process, when the audience groups are usually targeted, include the phase when the user is making a search for the best available solutions, the points when they are looking to buy, and at the platforms where they are providing the reviews of the products and services used. The Internet Marketing Companies in India are considered some of the best choices as they have the experience of serving one of the largest groups of internet users. It is highly advisable to call the nearest one to know the best options that are available for your business.

Mobile Advertising is Here to Stay!

Are you waiting for the Mobile Advertising trend to be over? - Because it will not! With the popularity that mobile phones have gained among users of all socioeconomic classes, the mobile revolution is here to stay. The size of the devices may go through changes and their efficiency will definitely increase, but no one is going back to the bulky old desktops and landlines any more.

Thus, it would be a great idea to invest in Mobile Advertising and jump on the bandwagon. Advertising on the mobile platform is also a delight for the brands as the control on all the aspects of a Mobile Advertising Campaign is much higher. Target your users at the hours of the day which are the most convenient to them. This plays a vital role in increasing the reading / viewing rate of the ads. Since the users always stay within an arms distance from their mobile, it is possible to target them according to their lifestyle. For example, target groups, which show a higher reading rate in the morning, can be targeted then and so on in the case of the other time slots of the day. Also, the results of the campaign can be analyzed in real time, leading to immediate rectifications and modifications if necessary.

Associate with a reputed Mobile Advertising Agency to hop into the bandwagon of Mobile Promotional Campaigns without further delay. Your target groups are moving with faster speed than ever. Thankfully, the mobiles allow your brands trumpets to reach their ears with equal efficiency.