The Future Mediums of Advertising

Advertising here, advertising there, advertising everywhere. We are surrounded by brand advertisements everywhere we travel or move around or even when we stay indoors and switch on the television or radio. Advertising practices are increasingly becoming popular day by day. Amongst the various means of advertising, mobile and internet advertising media have emerged as two personalized channels of brand communication. Today, maximum numbers of brand owners promote their brands through internet or mobile advertising media. SMS Mobile Advertising campaign, email campaign, Banners Advertising etc. are some common practices of advertising through mobile and internet devices. Over the last few years, advertising through internet and mobile domain has become a common practice of promotion amongst the brand owners. In fact marketers have opined that the future of advertising belongs to internet and mobile media. In the following paragraphs, let us take a look at few features of mobile and internet advertising-

Most personalized channels of communication

A mobile phone device or internet media is a personalized means of communicating any brand message to customers. Any brand message conveyed through mobile or internet media reaches out to customers in a personalized manner. Customers also have full-fledged liberty whether to access the brand message or simply ignore it. This flexible feature of advertising through mobile and internet media encourages brand owners to adopt these two channels of brand promotion for their products or businesses.

Complete controllability of the campaign

The brand owner or Advertiser has complete control over any ongoing promotion campaign. Once the brand message is finalized, the campaign can be launched. One major advantage of launching a mobile advertising or Internet Advertising campaign is that the brand owner can study the impact of his ongoing campaign. The brand owner can accordingly continue or discontinue his web advertising campaign. This complete controllability of the promotion campaign is yet another striking feature of launching a promotion campaign through internet or mobile media.

Popularizing your Brand through Mobile and Internet Media

Amongst the various means of advertising, mobile & internet media are considered two most effective channels to communicate with target customers or prospective buyers. In today’s blog, let us find out how these advertising mediums have been accredited as the most effective channels of brand communication.

Today number of mobile phones or internet devices is outnumbering the number of television sets in the market. The escalating growth in mobile industry has provided brand owners striking opportunities of advertising through this portable device. A mobile advertising campaign is easy to launch and is also a cost effective means of advertising as compared to other means of promotion. Providing the brand message through a personal device, a mobile ad provides the targeted impact on customers’ mind. A mobile ad campaign is also a cost effective means of brand communication as it targets maximum audiences through a single campaign. Some forms of Mobile Advertising include Wap banner, gaming ads, contest hosting ads etc. Talking to customers through a personal device, every mobile ad provides rich impact about the brand amongst target audiences.

Internet Advertising or brand promotion through internet media is yet another effective means of communicating the brand message to a bulk target audience. Internet ads such as banner ads, E-mailers, Bulk SMS Campaign, virals etc. are widely implemented by brand owners to deliver the brand message to customers. With the launch of various social networking sites, internet media has further gained its popularity amongst customers. Advertising through social networking sites is one of the ongoing trends of advertising through internet media. Numerous numbers of brand owners have made their presence on the various social networking sites to promote their products amongst target customers. With the rising number of brands in the market, the importance of advertising through social networking sites (as one of the avenues of Internet Advertising) is yet to grow.

How do brand owners benefit from Mobile Advertising!

Mobile phones and its usage are growing at an unprecedented rate on daily basis. With embedded facilities such as mobile internet, the day is not far when mobile phones will overtake computer devices. Though Internet Advertising practices will sustain its own position, mobile advertising is fast emerging as a favorite tool of brand promotion for most of the brand owners at present. In today’s blog, let us have a brief idea how brand owners benefit from Mobile Advertising campaigns.

The biggest asset for mobile advertisers is that they are targeting the fastest growing audience in the entire market. The endless launch of mobile phones in the market almost every day is more or less an expanded market for mobile advertisers to launch various brand advertising campaigns through mobile media. Today, there are innumerable numbers of mobile brands and it is not astonishing to find out that a single individual possesses more than one mobile handset. If such is the trend amongst mobile users, it is easier to target them for various brand promotion campaigns.

Mobile Advertising practices such as Bulk SMS Service provide ultimate convenience to customers to access the brand information only when they are convenient or free. The message doesn’t disappear from the inbox of the customers until and unless he or she wants to do away with it. However, if the customer finds the message relevant or informative, he or she will keep it back in his or her inbox for future reference. Providing a good brand recall value through mobile advertising media is a seasoned tactic implemented by mobile advertisers to effectively promote their brands in the market.

A mobile ad is mostly concise and has a relevant content about the brand. This provides ultimate convenience to customers. For example a bulk SMS campaign is launched keeping track of certain conditions such as limitation of the content to 160 characters and crisp idea about the brand. It infact takes only some seconds for the customer to go through the brand message. The brand market is going to grow further so will mobile advertising practices.

How to create a strong Brand Impact through Mobile and Internet Media?

Mobile Advertising and Internet Advertising are two in-demand means of brand promotion widely adopted by brand owners and advertisers. Advertising through mobile and internet media provides a strong brand impact amongst target groups. In this blog, let us have an idea about some tactics used by Mobile and Internet Advertisers to provide effective promotion solutions for their respective brands.

Communicating the brand message through a personalized medium

A mobile phone or internet device is used by an individual as a personal medium. It is the sole choice of the individual to operate his mobile or internet device. There is no force exerted on any individual to go through the brand message. This enables the brand owner to effectively convey the brand message to customers in a personalized medium with individualistic choice whether to go through the brand message or avoid it.

Complete controllability of the campaign

A Mobile Advertising or internet advertising campaign is easily controllable by the advertiser. If the impact of the campaign is rich, the advertiser can carry on the promotion campaign; if poor he can stop it. This complete controllability of the promotion campaign is one feature of internet or mobile advertising that differentiates it from other advertising means. One can also evaluate the number of impressions or click rates during an ongoing campaign. This lets the brand owner have an idea the response from customers (for his ongoing promotion campaign)

Mobile and Internet media bring the brand closer to prospects

The uniqueness of any Mobile Advertising or internet advertising campaign is that customers and brands are brought closer in a personalized manner. Mobile or Internet Advertising campaign also provides immediacy within a short span of time. Any mobile or internet campaign also adheres to a defined budget and thus helps the brand owner to launch a cost effective promotion campaign for his product.

Advertising Solutions through Mobile and Internet Media

In this blog, let us take a look at two means of advertising that have become favorite means of promotion for various brand owners and advertisers over the last few years. These two advertising means are none other than mobile advertising and internet advertising media. Providing Exclusive Promotion Solutions through customized channels of brand communication, mobile and internet media have been accredited as two in-demand modes of advertising by marketing experts. How do these two advertising mediums provide exclusive promotion solution for brands? Let us briefly discuss
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Today maximum numbers of brand owners strive to convey their brand message through the most reachable means of communication. The reason behind this strategy is obviously to create more awareness about their brands on customers’ mind. Today, possessing a mobile phone has become mandatory for every individual. A mobile phone device has infact become an individual’s personal extension. ‘Communication on the go’ is the main attribute amongst all the working class or non-working class professionals. Evaluating the rising trend of mobile phones in the market, Advertisers have made this a significant advertising medium to convey valuable brand information amongst target groups. Mobile Advertising practices have drastically grown over the last few years providing customized and targeted promotion solution for various brands and service industries.

Like mobile phone devices, internet media has also become one of the popular mediums of communication amongst professionals and non-professionals. With the launch of social networking sites such as Facebook, Twitter, hi5, orkut etc. internet media has become more popular amongst the individuals. The growing popularity of internet media has provided brand owners a striking opportunity to launch various promotion campaigns through this personalized media.

Internet Advertising practices have grown in due course of time becoming one of the favorite tools of promotion for brand/service/business owners. With the rising number of brands in the market, internet and mobile advertising means are yet to become more popular and in-demand for innumerable numbers of brand owners in the market.

Two Advertising Media that Easily convince Customers

To convince customers is one of the main objectives of any advertising campaign. The overall brand message should provide a rich impact on customers convincing them to read the full details of the advertorial and influence their buying behavior. Mobile Advertising and Online Advertising media have been considered two effective means to easily convince customers. In the following paragraphs, let us take a look at why mobile and online advertising media are accredited as two mediums of promotion that easily convince customers.

The first reason is that Mobile Advertising or internet advertising provides the brand message through a personal channel of communication. Unlike television, radio or outdoor media, the brand message reaches customers in a discreet manner. Whether they read the brand message or not is their choice. This choice-ability is an asset for any internet or mobile advertising campaign. Customers have exclusive choice whether they should respond to a particular brand ad or not. No force is exerted on them to read the brand message.

Secondly, most of the mobile and online advertising campaigns are launched in a crisp manner with the usage of a brief advertising copy. For example, SMS mobile Advertising campaigns are limited to 160 characters that convey the brand message to customers at a quick glance. Same goes for internet advertising practices such as banner ads. The catchy taglines provide a quick impact on customers informing them about the ad message.

Modern Brand Advertisers have adopted and implemented their promotion campaigns through internet and mobile media. Rightly acclaimed as two future mediums of advertising, internet and mobile media easily convince customers’ attention and provide them immediate impact about the advertised brand. The effectiveness of these two advertising media has encouraged brand owners to continuously launch their brand promotion campaigns either through internet or mobile media. The future of mobile and online advertising is lucrative with the launch of various software's that support easy implementation of mobile or internet campaigns.

Mobile and Internet Devices - Two Future Means of Promotion.

Advertising through mobile or internet media has become a common norm for most of the brand owners. Internet and mobile media are generally referred as two future means of brand promotion. Providing customized brand promotion solutions for brand owners and advertisers, Online Advertising and mobile advertising are infact poised to become the most in-demand channels of brand communication. A new era is already marked in brand advertising. Today a business deal is just an email away and communicating a brand message is just a single SMS away. These instant attribute of brand communication provides brand owners brand new promising platforms of promoting their business amongst target groups.

Some forms of mobile advertising

Bulk SMS campaigns, ARBT Ads, Contest Hosting ads, Gaming ads etc. are few implemented means of advertising through mobile phone devices. Mobile Advertising is a personalized mode of brand communication that also provides assured reach of the brand message amongst prospects with a richer impact. The never ending launch of new mobile phone brands in the market almost every day is a clear insinuation how mobile advertising is going to boom further as an effective avenue of brand promotion.

Bulk SMS Advertising is a common practice implemented by mobile advertisers. A Bulk SMS Campaign is quick and easy to start and launch. Also providing targeted impact on customers, Bulk SMS Advertising is an interactive approach of brand promotion. One can also have a detailed tracking and analytic of his campaign through this mobile advertising practice.

Some forms of Internet Advertising

Internet advertising campaigns have become a common tool of promotion amongst the various brand owners. Bulk Email campaigns, banner ads, e-mailers, virals etc. are some forms of advertising through internet media. Most of the brands have an online presence at present. Internet revolution is further expected to grow in the coming years. The endless launch of various technological innovations is yet another added benefit for advertisers and brand owners to implement more internet advertising campaigns for their brands.

Why Internet and Mobile Advertising will work for your Brand?

Internet and Mobile Advertising media provide effective and successful brand promotion solutions for various brands, services, businesses etc. No other advertising medium delivers the brand message to prospects with assured reach except internet and mobile media. Brand commercials through television media may telecast without even getting noticed by target customers. The same goes for radio or outdoor advertising media. However, through Mobile Advertising, it is assured that the brand message reaches customers’ inboxes and stays back until and unless the targeted receiver goes through it. It is further his or her choice whether he finds the brand message relevant or not. The same goes for brand advertising through internet media. It is this flexible nature of mobile and internet advertising that has made these two mediums of advertising in-demand means of brand communication.

The increase use of internet and the launch of innumerable mobile brands in the market are two factors that favor the interest of internet and mobile advertisers to indulge in various promotion practices through these two mediums of advertising. From customers’ point of view, mobile and Internet Advertising media serve them valuable brand messages through personal channels i.e. mobile phones and internet medium. These two channels are considered the two most personalized means of advertising because brand messages through these two medium reach out to customers right in their pockets or PCs. Unlike television or radio advertising, there isn’t any time slot for internet and mobile advertising media. Customers can go through the brand advertisement anytime they wish to.

What is further advantageous about mobile and internet advertising is that Advertisers can trace and track their campaign results. They can also start or stop their campaigns anytime they want to. Every penny invested for the promotion campaign is well spent as the message is targeted in nature. Evaluating all the benefits of these two advertising mediums, launching your brand promotion campaigns through internet and mobile media will yield fruitful results.

How Mobile Media is a fast growing Advertising Mode according to Experts?

One of the recent surveys acknowledges mobile media as a fast growing advertising mode, an effective tool in modern brand marketing. Key benefits brought to the fore by mobile media include portable web access, high ability of delivering content to target customers who are on the go and generating immediacy on consumers to contact or react back. These benefits are offered only through mobile media. No other advertising media can provide such personalized benefits to customers. Considering such benefits, mobile media is rightly acclaimed as a fast growing advertising mode by Marketing Experts.

For better understanding about the utility of mobile media, three striking benefits of Mobile Advertising are provided below-

The first observation is that maximum number of customers’ access brand information through mobile media these days. Mobile media is the most convenient medium for them to find out various deals and offers about various existing and new brands. The brand message comes right in their palms or pockets and thus provides them a customized option to access the brand message at their own will and according to their own convenience.

Secondly, it has also been widely observed that modern customers find Mobile SMS Advertising media a two-way communication media. The credibility of customers is also enhanced through mobile ads. Customers always have an option to inquire or react to a particular brand message. If they are interested in any product ad, they can make a call and find out required details about the same.

Last but not the least, the personalized nature of mobile ads enhances the overall brand experience amongst customers. If one doesn’t feel like responding to an ad, one can simply ignore the message. If otherwise, one can take necessary actions. Whether the individual wants to accommodate his or her inbox for the brand message is his or her sole decision. No one can force him or her to read the brand message. If the message sounds unwanted, it’s just a delete away. Such personalized nature of mobile SMS advertising makes it a preferred advertising media for maximum number of brand owners.

Enormous Growth of Internet and Mobile Advertising Media

Today Online Advertising practices are extensively incorporated by brand owners to advertise their brands amongst the target groups. Search Engine Marketing, PPC Ads, Bulk Email, Display Ads, Banner Ads etc. are some common methods of an internet campaign. Providing massive impact on target groups, an internet campaign is one of the easiest and most effective means to advertise a brand. Every internet campaign is made available to customers through an Ad server network. Through an Ad server India, online advertisers launch the internet campaign and make the brand message accessible to customers. An internet campaign provides advertisers and publishers mutual benefits. While the advertisers generate maximum traffic for the advertised brand, the publishers also benefit from every single visit on the website where the advertisement is displayed.

Mobile and Internet campaign- both are enlisted amongst the top mediums of brand advertising. Ensuring effective reach and delivery of the brand message amongst the target groups, these two advertising mediums have been entrusted as the most reliable modes of promotion. As a brand owner, one can start or stop his promotion campaign through mobile or online media. Besides, any brand owner can also trace the results of his campaign- whether good or bad. This provides them a chance to implement the same technique or not for future promotion campaigns.

Brand Advertising through internet and mobile media is enormously growing amongst the various ranges of brand owners. It is perhaps this very reason that these types of advertising provide customized brand information through personalized channels of communication that attract the attention of innumerable number of brand owners to advertise through these mediums. Also with the increased use of mobile phones and internet media, promotion brands through these two media means staying well-networked with customers most of the time. After all, it’s a mobile world with internet access even on the go. Thanks to the so called techno-experts who have brought such landmarks in brand as well as human communication devices.

Advertising through Mobile and Internet media, a successful hit!

Mobile Advertising and Online Advertising have become two latest modes of brand promotion for a wide range of brand owners and advertisers. In today’s blog, let us have a brief idea about how brand advertising through mobile and internet media has become a successful hit for various brand owners.

Increased use of mobile and internet media - A tremendous rise in the number of mobile and internet users during the last few years has been observed. Of late, these two mediums have become quite popular amongst the masses. Be it for Brand Advertising or for social networking, mobile and internet media are qualitatively and quantitatively used by masses to bridge the communication gap. Mobile phones also come with embedded web browsing facilities that enables customers to access the web world anytime or anywhere. Such portability of the web world right in the pockets of customers ensures that brand messages can also be provided to them right through their mobile phones. All in all, its dual benefit for brand advertisers as the ad message can be sent either as an SMS or as an email, though the content remains the same.

Easy accessibility and personalized reach - A brand message sent through mobile or internet media is easily accessible by customers. Almost everyone uses a mobile phone and access internet – either for personal or professional reasons. Mobile Advertising and online advertising both convey the brand message in a personalized manner. Customers can avail of the brand message anytime they want to right at their PCs or through mobile phone devices. The brand message comes to them in such case; hence, they don’t need to rely on other advertising sources to extract any information about a particular brand. Providing rich impact as well as easy accessibility to customers, advertising through mobile and internet media is indeed a successful hit for every brand owner or advertiser.

Why go for Mobile and Internet Advertising?

Mobile Advertising practices comprise of any promotion campaign launched through a mobile device. Mobile ads are becoming one of the most popular modes of brand promotion. Various brand owners have started adopting mobile advertising media to promote their brands through a customized mode.

Internet advertising also known as online advertising is any form of brand promotion that is accessible through web or internet. Internet connection is a requisite for any online ad to be accessed by its target groups. Internet advertising in India has become one of the booming advertising practices during the last few years. The endless launch of various web embedded mobile phones has brought yet another revolution in internet advertising. Mobile web has enabled brand owners to access their brand messages right through the mobile phones of customers. This also provides dual benefit to advertisers how? Those customers can either be targeted through mobile advertising or through internet advertising. In both cases, the brand message reaches out to the customers.

There are various reasons that support mobile and Internet Advertisers to stick to these two modes of brand advertising. As a brand owner, it is a must to adopt mobile and internet advertising media to promote his brand with richer impact on target groups. Some reasons why a brand owner should go for mobile and internet advertising include-

- Two way communication mode in which customers can respond or send feedback about a particular ad. This way, an honest flow of communication is also observed between the advertiser and customers.

- Messages reach customers through a tailored channel, without pestering customers’ interest. Customers can go through the brand message at their own will without being compelled to do so.

- Mobile and internet ads make the brand message easily reachable right in customers’ pockets or in their palms. They don’t need to travel anywhere to avail of the brand message.

Why Mobile SMS Advertising is recommended for your Brand?

Internet and mobile media- both are becoming the two most popular mediums of brand advertising. Through a mobile advertising or internet advertising campaign, gaining attention of customers is minutes away. It is not an easy task to hit customers’ attention through an Advertising Channel. However, internet and mobile media provide effective and perfect reach to customers by providing personalized brand communications in a customized manner. Two of the most common questions worth a good discussion are ‘why mobile and internet media are becoming popular day by day? Why these two advertising mediums have been acknowledged as the ‘future mediums of brand advertising’?’ The following paragraphs will provide some idea about the benefits of mobile and internet media as two popular modes of brand advertising-

The changing behavioral norm of modern customers accounts for one of the reasons why mobile and internet advertising media are becoming more popular. Today’s customers are street smart. Usually encouraged by a rational motive, modern customers also ensure that they save their time and effort as much as they can. So, they need some different advertising media – not the same old time consuming television or radio media to access information about various brands. Mobile SMS Advertising or Banner Advertising provides these customers with the exact type of brand information that they seek. What is more advantageous for these customers is that, the brand messages conveyed through these very two advertising media reach them through their personalized mobile phones and internet devices. This not only provides a customized brand message but offer them an exclusive choice to go through the brand message anytime they prefer to do so.

Mobile advertising and Internet Advertising ensure that customers need not travel anywhere or switch on television or radio to find out any brand information. The brand messages come to them through the most reachable channels without even being asked for. And they have their own choice whether to go through the Brand Message or to ignore it.

Mobile and Internet Advertising - Modern Tools for Modern Advertising

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The purpose of an Advertising campaign is to create and expand a strong brand impression upon the mind of the customers and make them remember the product/service which is being advertised. The stronger the brand communication, the longer the brand message lasts. A strong brand communication needs an effective channel or medium to transmit its message. Television, radio, print media, outdoor media, internet, mobile etc are some available options which are adopted by advertisers/brand owners to promote their products/services to the customers. Television, radio, print media, and outdoor media- all these come under the category of traditional or conventional tools of advertising. In modern advertising it is altogether a different story.

Modern Advertising adopts modern tools and techniques of brand promotion. Mobile and internet devices are chosen as the latest available mediums for brand advertising at present. Mobile advertising and internet advertising have in fact topped the list of advertising options for brand and business owners. Personalized, time-saving and effective in nature, mobile advertising and internet advertising, both have the potential to drive more sales for a product/service. Examples of mobile and internet advertising are respectively listed below-

Mobile Advertising- This includes all those ads about brands/services which are promoted via cellular or mobile devices. Mobile sms advertising is one common practice of this type of brand promotion. Other practices of mobile advertising include WAP/voice portal/Bluetooth/gaming, contest hosting, subscription based alerts, downloads-ring tones/wallpapers, sponsorship of zones, brand zone/customer care zone etc.

Internet Advertising- This includes all those ads about brand/services which are promoted via web or internet. Some practices of internet advertising include banner ads, CPM (cost per million) ads, CPC (cost per click) ads, CPL (cost per lead) ads, text based ads, email marketing etc.

Suiting every requirement of Brand Promotion in contemporary advertising, internet and mobile both are two effective tools of brand promotion telling customers the brand tale in an exciting and interactive manner.

How to take the unconventional Way of Brand Advertising?

Once upon a time advertisements were considered merely as a means of selling products. Their reach was limited to print media and television commercials. The world has moved forward and along with it the concept of advertisement has also gone through a sea change. Today it is considered as one of the most creative form of art work. As consumers and products have diversified, the medium of advertisement has also changed.

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Some of the major channels through which today products are advertised to consumers are Mobile Advertising, Internet advertising, SMS mobile advertising, Banner advertising and online advertising.

India today has the fastest growing cellular phone market. The call rates are lower when compared to any other country of the world. The customer base is huge overpowering the fixed line connection. Needless to say that under such circumstances mobile advertising is a rage with any company. SMS, MMS and mobile websites are some of the well known mediums of mobile marketing. SMS advertisement accounts for 90% of the revenue. The reason behind the success of SMS Mobile Advertising is that people tend to check their messages as soon as they arrive; their accountability is much more than any other media which goes unnoticed.

Talking about electronic mediums of advertisement the internet is surely one preferred medium. Online advertising has many benefits over the traditional methods of advertisement. The medium of web usually surpasses the geographical boundaries of space and time. The advertisement is truly global in nature. Internet Advertising can be target audience based. Target viewers can be narrowed down to a very small niche depending upon specifications. They are relatively cheap when compared with other means of traditional advertisement

Online advertising has got many tools out of these tools Banner Advertising are particularly very popular with advertisers and customers as well. Banner ads are generally clicked through ads that lead to the parent site directly from the advertised site. Their rates depend upon their size and content. Animated banners or banners with flash or music generally costs more than the normal ads. A good design and technical specifications are very important in getting good returns from banner ads.

As India is being recognized with time, advertisers are selling along advertising India campaigns. India is a leading global market. Indian economy showing upward trends with the per capita income going up steadily, today advertising India campaigns have made Indian companies as global brands rather than simply Indian.

Mobile and Internet Advertising Set to Boom

-->Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or Internet Advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The world’s wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current Mobile advertising, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India's online advertising is expected to reach an inflection point by 2009-end - a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.

However, it’s said that there is more of talking then action in mobile marketing.

· Mobile advertising grows bigger than any other form of digital advertising or internet advertising.

· The number of people that uses mobile increasing rapidly.

· Chances of seeing an ad in mobile is higher using SMS or MMS Applications.

· The response rate is higher on mobile as compared to other advertising devices.

· Advertisers can arrive at their target audience more accurately.

The biggest challenge for Mobile Advertising or internet advertising now is educating the system that mobile is not the same as the Internet, because of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars. The operators have played a vital role in helping the association develop guidelines for Internet Advertising India or Mobile Advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt Internet Advertising is going to be the world’s topmost advertising techniques within couple of years. For more information about internet advertising and mobile advertising.